"Net Red" Has Become The 2016 Economic Hot Word Home Textile Brand LOVO.

LOVO announced recently that it will launch the "net red economy" marketing mode in conjunction with 8 net red at the time of brand 7th anniversary celebration, which is also the first attempt by LOVO to try this game.

LOVO said that the marketing will be carried out from three angles.

First of all, the brand will be on the red page of the entire online network, and choose the partners who have the advantages of vermicelli resources with the advantages of purchase, so as to carry out marketing with the characteristics of the products.

Secondly, consumers can reward the net red by integral, so as to enhance two-way interaction and promote brand two times.

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Finally, LOVO also joined a live studio red man to implant products in his video.

"Net red conveys not only simple products to consumers, but also purchase choices.

More is in the accumulation of fans, want to focus on the pmission of a series of distinctive personal value orientation, thinking guidance, lifestyle and consumption concept.

One LOVO insider said.

When selecting partners, LOVO examines each other from multiple elements such as enjoying life, beauty collocation, fashion aesthetics, and so on, so as to ensure that there are intersections between the attention categories and attributes of their fans, and improve the conversion rate of purchase.

Analysis of the industry, brand side in

The marketing should be more strategic deployment thinking, through the appropriate incentive point to launch a nationwide marketing campaign, accurately grasp the trend of flow, and try to control consumer psychology.

And net red people rely on their own professionalism and guidance affect the psychological dynamics of the attention, is a good means of brand marketing.