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Gucci Did Not Play Enough Guccigram Tian To Open The Project.

2016/3/19 11:52:00 147

GucciPrintingGuccigram Tian Project

When it comes to the interesting luxury brand of pformation, it is about mentioning how to mention Gucci.

The incarnation of literary nerds and playing tiger heads are so great.

The amazing originality of the new creative director, Alessandro Michele accessories designer, is also very interesting.

Recently, Gucci launched a new round of #GucciGram Tian projects.

This is actually a project.

Gucci

The second art related projects.

Similarly, printing hasn't been played enough. How can Gucci give up such a hot topic? So the #GucciGram Tian project is also printed on the theme, but this time, the main element is Chinese style.

In order to embody the repositioning of the brand and advocate the integration of popular culture, this Gucci, besides printing, also invited famous artists such as Cao Fei, Korean illustrator Jaesuk Kim, artist Charles Loh and Fajar P Domingo to print and Chinese elements with "Tian" (SKY) as the main element.

Material background

To participate in the series of creation.

In addition, it is worth mentioning that the artists who participated in the project came from Asia. At the same time, in order to attract more exposure, Gucci not only launched a mini website as a showcase, but also invited technical and cultural pricing.

Kyle Chayka

As a commentator.

More interestingly, Gucci will be the end of the project through the display of these works on social platforms.

However, when it comes to Gucci's recent moves, it is more because of its growth engine as a group of Kai Yun group and its growth in the Chinese market of luxury goods in winter. It is more obvious that the brand wants to reclaim the Chinese market with the help of this heat.

On the other hand, the new creative director, Balmain, has made the Old French fashion house of Balmain have a dynamic aspect in the consumer's impression by exposing the social media to a large extent. Then, Alessandro Michele wants to rely on the existing social platform to reintroduce Gucci, which has already established a brand younger image, to the young consumer group.

But will Gucci usher in spring? It's not easy to say.

But for this project, it is true that Gucci has made a lot of mistakes.

Friends who like art may wish to pay close attention to them.


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