The Way Out For The Garment Industry Is To Supply The Side Reform And Inventory.

During the Spring Festival this year, there is another scene, such as cold medicines, thermos cups and other daily necessities, such as air purifiers and other durable goods. The phenomenon of buying and buying all the overseas products is brought home.

During the NPC and CPPCC sessions, the "supply side structural reform" has become a hot topic. How should enterprises make efforts to supply the side reform?

Contradiction between supply side products and consumer demand

Why are Chinese people buying overseas? There must be a reason behind them.

First, the technological level of some products, there is still a gap between domestic and foreign countries, which can not meet the demand of quality and personalized consumption. Two, the quality of some products abroad is high; three, the price is poor, and foreign products may have an advantage in price.

In short, everyone is going to buy brands, buy services, buy experience and buy reassurance.

For example, Chinese people buy Japanese rice cookers. Some people think that this is too superstitious about the performance of foreign products, but little does they know that the Japanese rice cooker uses electronic heating technology, and the whole liner is surrounded by heating. In a word, "let the rice grains dance in the rice cooker" impress the consumers. This is the difference in the concept of product production. The idea of Japan is to cook rice well, and our idea is to cook the cooked rice.

The reason for the domestic retail cold winter is that the economic downturn leads to insufficient consumer demand, but in essence, it is caused by the mismatch of supply and demand. On the one hand, consumers' brand awareness gradually wakes up, and they begin to pursue products with high quality and high quality. While the other side of the domestic manufacturers blindly pursue production capacity and are not keen on R & D innovation, most of the products are concentrated in the middle and low end.

The supply of high-end products in China is short of supply. It is no wonder that consumers do not buy it, while overseas purchasing and cross-border electricity suppliers are coming up.

In recent years, due to the fierce competition of homogenization and the rapid growth of production scale, textile and garment industry has led to the high inventory and capital turnover in the whole industry, and even the owners of the company are running or bankrupting.

And how to control excessive inventory and promote consumption has become a major concern for the textile and garment industry.

Apparel industry to strengthen

Over the past few years, the development of the domestic textile and garment industry is facing great pressure. On the one hand, domestic demand is depressed under the influence of the overall economic environment. On the other hand, the factors such as intensive homogenization and rapid growth in production scale have led to high inventory and capital turnover in the whole industry.

And strengthening original design will make clothing design from original image design to material structure, and then rise to the design of material composition. Every step should pay attention to originality and creativity, so as to create a batch of "small and beautiful" clothing brands.

Products closer to customers can lead to consumer reflux.

According to statistics, the consumption of Chinese tourists from abroad last year was about 1 trillion and 500 billion yuan, accounting for 2.2% of 67 trillion and 700 billion GDP, which proved that the purchasing power of domestic consumers remained strong.

Clothing, as a hot consumer of domestic consumers, is in sharp contrast to the sluggish demand for domestic clothing market.

Many people in the industry believe that the contradiction between consumption outflow and domestic demand is behind the fact that local brands fail to meet the needs of consumers.

Although the supply side structural reform focuses on the supply side, the focus should be on the demand side.

Consumption demand is the starting point and end result of market economy and the source and motive force for realizing economic pformation.

We must focus on consumers, realize personalized and customized services, research and research user groups, further segment the market, achieve real-time interaction with consumers, truly understand the aspirations of customers, products should be more beautiful, closer to customers, leading consumption reflux.

Flexibility and lean production

In this year's "government work report", on the supply side reform, the central government clearly pointed out: "encourage enterprises to carry out personalized customization, flexible production, cultivate craftsmanship spirit of excellence, increase varieties, improve quality, create brand."

The new words in these reports indicate the direction for garment companies seeking pformation.

In China, the "stall economy" has withdrawn from the trend of the times, and the era of "lower prices and stronger purchasing power" is gone forever. Businesses should now meet a group of high income, high education and high taste consumers.

Embracing the "light luxury era" requires "ingenuity", the competition caused by technological progress and the demand of consumers for better products will push more enterprises to rely on products with more craftsmen spirit, and only such enterprises can survive better.

Focus on creating

Sinba, a flexible supply chain platform, is a typical example of flexibility and lean production.

As a new mode, flexible supply chain can solve the most troublesome inventory problem of clothing brands.

The flexible supply chain of Sinbad has enough elasticity, and the capacity can respond quickly according to the market demand. It helps clothing sellers / brands to advance from 1 to 6 months in advance to 10 days, 100 orders for small quantities, 100 days for large quantities, and no matter how large or small, the quality of products can be controlled uniformly and timely, and the supply chain's flexibility and fast response to the market will be brought to the extreme.

Help brands / sellers seize the trend, increase sales opportunities and eliminate inventory backlog risks.

Since its establishment, Sinbad has been committed to the pformation and innovation of the apparel supply chain. It links the fabric industry / factory / worker / clothing brand / equipment dealer / warehouse logistics and other garment industry related roles with the Internet and intelligent technology, and helps them upgrade. It has established an intelligent, flexible production network with pparent data, free trading and efficient collaboration, and has served the clothing industry, creating a benign ecological environment for the garment industry.

In this surging Internet age, Sinbad released the personalized demand of consumers, spawned new sales mode and production mode, adhered to the ingenuity of lean production and gained the recognition of the industry.

New supply of clothing brings new demands.

The external driving force of "supply side reform" comes from the upgrading of market consumption and the government's decision and deployment, while the internal motivation comes from the pformation and upgrading of enterprises, deepening reform and innovation practice, enabling consumers to gain a solid sense of "gain" from the bonus of consumption upgrading, thereby enhancing their confidence and support for manufacturing in China.

There is a proposition in economics that supply will automatically generate demand.

There is a common saying among the people, that is, there is always a buyer who sells something.

Therefore, the goal of the supply side reform is to generate new demand with new supply rather than the original pure stimulus demand.

Before the advent of iPhone, consumers do not know what kind of cell phone they need. Once it appears, consumers are impressed by its quality, so it is expensive and queues up overnight.

Times are advancing, and people's dress needs are changing.

In addition to pursuing individuality, buying clothes also pays attention to functionality.

The way consumers buy is also changing. The original consumers are running physical stores. Now they go to Taobao and Jingdong. Apart from these big network platforms, there are also micro businesses.

What enterprises need to do is to step on this rhythm and innovate.

This gives us the inspiration that we must continue to innovate before there will always be a market.

By increasing production capacity, deleveraging, inventory and expanding the supply and subtraction of medium and high end supply, the balanced development of economic restructuring will be maintained.

To push forward the structural reform of supply side, we need to make systematic efforts, focus on the needs of consumers, implement the strategy of "standardization +" with innovation driven engine, improve product standards in line with international standards, and guide consumption through "matching routes", and promote industrial pformation and upgrading.