Zhejiang: Turning "Pain Spot" Into A New "Economic Growth Point"

Zhejiang Commerce Department released foreign trade data show that in January this year,

The value of imports and exports dropped by 5.7% over the same period last year.

Among them, exports were 147 billion 960 million yuan, down 4.3% from the same period last year, and imports of 5 billion 110 million yuan 33 billion 30 million, down 11.3% from the same period last year. The import and export data fell more than expected. The export situation is grim, but the overall performance is better than the national average.

It is reported that in January this year, the export of traditional labor-intensive products such as machinery, light industry, textile and clothing in Zhejiang declined.

The 7 categories of labor-intensive products totaled 9 billion 190 million US dollars in exports, down 7.2% from the same period last year.

Export in 2015

Clothing and footwear were 225 billion 460 million yuan, 200 billion 800 million yuan and 58 billion 130 million yuan, respectively, down 2.6%, 1.8% and 0.6% respectively.

Held in March 2016

On the basis of the above, I understand that a large number of enterprises in Zhejiang's home textile exhibitors have reduced their orders, and their orders are showing a trend of small batch and multiple varieties. In the past, imitation of the style of production and supply of homogenous products, and the same price competition is the "pain spot" of the market.

Exhibitors of the "flower full" curtains in Zhejiang said: "the products developed this year aim at different uses, allowing the curtain products to have richer grades and user experience.

During the exhibition, New Zealand, Singapore, Thailand and other foreign orders, the performance growth is obvious.

In terms of textile, curtains, and soft clothing industry, there are many problems, such as structural overcapacity, imitation popularity, product and marketing innovation is weak, highly similar, lack of individuality, consumers' potential demand has not been fully explored, and consumption desire has not been fully released.

The exhibition companies are aiming at these main problems and contradictions, "pain points", reform and innovation, and "pain point" as the new "growth point" of the industry economy.

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In early March, we learned from the Henan Textile Association: in 2015, the export volume of Henan textile industry was 1 billion 842 million US dollars, down 24.99% from the same period last year, 20.21 percentage points lower than the national growth rate.

Among them, textile exports amounted to 947 million US dollars, down 11.26% compared with the same period last year, and clothing exports were 896 million US dollars, down 35.54% from the same period last year.

According to Yuan Jianlong, executive director of Henan Textile Association, the price of cotton in China is much higher than that in the international market. Cotton imports are subject to quota restrictions, which is the primary reason leading to the weakening of the international competitiveness of China's cotton textile enterprises and the negative growth of Henan's textile and clothing exports.

Secondly, the characteristics of Henan's textile industry are "big before, small, weak in the middle", that is, the ratio of primary products to cotton textile products is large, the proportion of clothing terminal products is small, the printing and dyeing links in the industrial chain are weak, the industrial structure is unreasonable, and the overall product quality is not high.

Xinxiang egret chemical fiber group, as a large exporter of Xinxiang, was affected by changes in international economic environment and low-end market expansion. In 2015, foreign exchange earning declined, but it is still in the leading position in the same industry.

In 2016, the company will shift from "traders" to "traders", insist on "going out", take the initiative to find business opportunities and customers, actively integrate into the "one belt and one way" national strategy, and strengthen the development of new markets, especially in the Southeast Asian market and the Eastern European market such as Russia and Belarus, pay close attention to the textile market in Africa, guide consumption, expand the awareness of viscose rayon products, and promote the increase of the total market consumption.

Nanyang Magnolia mainly produces and sells series of kitchen products such as napkins and tablecloths, which accounts for 95% of its products. The company has stepped into international operations.

In 2015, the company was affected by the international economic situation and the spread of cotton prices at home and abroad, and exports declined.

In 2016, the company seized the opportunity to be designated as a supplier by IKEA, Sweden, to speed up product structure adjustment, add new products such as cushions and bedding products, and have received IKEA's large orders. The export situation is expected to improve this year.