"Internet +" Has Become The Trend Of The Times, And Shops Have Closed Down.

With the continuous development of the Internet, more and more people like to shop online. "Internet +" mode has become the trend of the times. Many clothing stores have set off a wave of collapse.

2016 "

"+" will catalyze the rapid development of all walks of life.

The electricity supplier is very aggressive.

At present, the physical store business is not easy to do, especially in the northern Guangzhou first tier cities, which is even more serious. The street shops of the high quality business circle have high quality traffic conditions, geographical conditions and people flow conditions, but there have been more serious closures. A lot of shops are sublet, rent out or even long time vacancy.

In the face of the impact of "collapse tide", the performance of large companies is also booming.

In the face of the nationwide "shop closing and rent withdrawal tide", can Lanzhou be located in the northwest of China?

Reporters on the Lanzhou Yongchang Road, Zhangye Road, the Eastern market and other business circles survey found that Lanzhou also suffered a lot, there have been a lot of physical shops closing and Subleasing phenomenon.

Reporters found that in Lanzhou, except hotels, entertainment, catering industry under this environment is less affected, shopping malls, clothing stores, cosmetics shops, gift shop practitioners reflect sales situation is very poor, in the dozens of shops that reporters visited closed shop, shopping malls, clothing stores, cosmetics stores, gift shops accounted for nearly 90%.

The reporters found that the shops in order to relieve the cold business, they were also looking for a way out. Some shops that only sold flowers or fruits were now turning into a comprehensive store of flowers, food, general merchandise, fruit and so on. It is no longer a single business, but with little effect, it is difficult to solve the current predicament.

Ms. Wang rented a shop in Zhangye road in 2005, sold bags and shoes, sold hats and scarves, and finally changed clothes. "Last year, scarves and leisure bags were sold out, and the result was miserable. Now selling clothes, the result is worse."

We feel that the bustling business scene before Lanzhou has ceased to exist. Facing the business outlook of Lanzhou's depression, how to get out of the predicament and reverse the current business situation is the focus of attention of the whole society.

Where is the physical store going? Where is the way out?

With the development of e-commerce, more and more "blood brothers" have developed online shopping habits.

Purchasing power is constantly shifting from entity to "online". In the era of e-commerce, where does a physical store go from?

Consumer groups: shopping habits quietly changed

Mr. Zhang and his wife in Lanzhou are online shopping people. Last year they just finished the wedding. Their new house decoration and electrical appliances were all bought online.

Mr. Zhang said that the interior decoration and daily necessities bought on the Internet are cheap and convenient. They are delivered directly to the home and are not satisfied with spot returns. Compared with the physical stores, the price of the same shop and the brand is only 44% off of the physical store price.

Mr. Zhang, the online shopping man, said that the price of online shopping is very attractive for products with stable quality and convenient pportation, such as computers, mobile phones and household appliances.

He went to a store to see a vacuum cleaner. The original price was 1500 yuan, and the price was 1300 yuan after the discount.

Later, he checked the Internet and bought it for 800 yuan.

The order was placed online, and it arrived in two or three days.

Online shops are not subject to paction time, geographical restrictions, open and pparent prices, convenient price matching, and increasingly perfect after-sale guarantee system.

For many office workers, shopping at night has become the rule of life for many people.

Entity business: do physical shop overburdened

In addition to changes in customer spending habits, the increase in operating costs and the impact of the economic environment are also the main reasons why many physical stores feel business is difficult to make.

Mr. Tao, who runs a restaurant in the urban area, said that when he just rented the facade, the rent was 40000 yuan a month.

Due to proper operation, his store business was pretty good. Unexpectedly, the rent of the street facade rose with the rising of the boat. When the contract period expired, the landlord mentioned the rent of the pavement for 60000 yuan, and there was no room for bargaining.

Mr. Tao calculates, "if this is the case," all the money earned is working for the landlord. "

Finally, we can only abandon business.

The owner of a monopoly store analyzed the difficulties of the physical stores. It pointed out that in recent years, the pressure of economic downturn has increased, and the money in the pockets of residents has not increased much, and prices have risen rapidly. At the same time, the expenditure of residents in real estate, medical care, education and other aspects is very large, resulting in insufficient consumption in other areas.

To put it plainly, there is not much spare money to buy things, so the physical store business is much worse than before.

Industry insiders: physical stores and online stores have their own advantages.

Faced with the plight of the real economy, many people of insight began to reflect on and explore the way out.

Insiders said that competition in the market has vitality, and although the electricity business is prevalent, the entity store still has its own advantages.

He believes that the products of physical stores are there, visible, and touching, especially those high-end products, which are more reassuring for customers with quality requirements.

Shop prices are cheaper than physical stores, but the quality of products is uneven.

Only will

The combination of experience and online shopping is the way out for future business development.

"Electricity supplier + shop business" is the inevitable trend of business in the future. According to the statistics of major retail enterprises in the first half of 2015, major retail enterprises (including department stores and supermarkets) closed 120 in China.

Under the impact of e-commerce, shopping malls and large department stores are becoming more and more embarrassed as "fitting rooms".

Its commercial property and urban complex also have new challenges such as oversupply, investment difficulty, rent reduction or even rent withdrawal.

Although e-commerce has a great impact on the real economy, it does not mean that shops will be replaced by electric providers. The depression and loss of the department stores are not entirely caused by the impact of the electricity supplier. Vicious competition and backward business models are the main reasons.

Kevin Kelly, editor in chief and Business Observer of Wired magazine, delivered a speech at IEBE international and thought about the future of technology. He predicted in the future electronic commerce that the largest electricity supplier in the world will have the largest physical store, and that the future retail industry will be a combination of online and offline businesses.

Combining online and offline, dispel the concerns of customers, enhance customer shopping experience, provide customers with more free and convenient choices, become the focus of thinking of future development, and also the value of "electricity supplier + store business" mode of operation.

For example, users can first understand and select the products and styles of Chinese favorite products through the Internet in the home or office, then go to the physical store to "see the truth" and pick up the goods; or order from the Internet, and deliver goods to and from the stores.

"These will help eliminate customer concerns and enhance user experience," the industry believes, through interaction and interaction between physical stores and network platforms, it can bring better shopping experience to its member customers and provide them with more intimate value-added services, thereby increasing customer stickiness and loyalty.

"Store business + electricity supplier" integration development is not only a tradition.

Brand is thinking and urgent need to break through. It is also the development trend of commercial block in the future.

The future commercial block will no longer be the gathering place of first-class brand and special brand at home and abroad, but will also be the first application place of new technology. Through the linkage of shop outlets, online and offline, consumers can also meet the heavy demand of leisure, tourism, culture, social interaction and so on.