Retail Data Of Social Consumer Goods In March And The First Quarter Of 2016

The National Bureau of Statistics released retail data of consumer goods in March and the first quarter of 2016 on Friday. In March 2016, China's retail sales of consumer goods totaled 2511.4 billion yuan, a nominal increase of 10.5% year on year (9.7% real growth after deducting price factors, and the following are nominal growth unless otherwise specified). Among them, the retail sales of consumer goods per unit above the designated size were 1171.7 billion yuan, up 8.6%.

From January to March 2016, the total retail sales of consumer goods reached 7802.4 billion yuan, a nominal increase of 10.3% year on year. Among them, the retail sales of consumer goods per unit above the designated size were 3462.5 billion yuan, up 8.0%.

In March 2016, clothing Shoes and Hats 、 Knitwear The sales growth reached a new low, with a year-on-year growth rate of only 4.4% to 348.2 billion yuan, far less than the growth rate of 9.8% in 2015, and also significantly slower than the growth rate of 8.4% in January and February.

H&M became the representative of international clothing brands affected by the economic slowdown. Last year, China's growth rate was 40%, and only 7% in the first quarter

The growth rate of cosmetics market also slowed to 9.2%. The weakness in March also reduced the overall growth rate of cosmetics in the first quarter from 11.4% in the previous two months to 10.6%; The sales of gold, silver and jewelry plummeted 9.4% in March, dragging down the overall sales of the first quarter by 3.9%. Previously, two major retailers in the market, Chow Tai Fook and Liu Fook, both reported weak performance in the first quarter of the natural year.

From January to March 2016, the national online retail sales reached 1025.1 billion yuan, up 27.8% year on year. Among them, the online retail sales of physical goods reached 824.1 billion yuan, up 25.9%, accounting for 10.6% of the total retail sales of consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 35.5%, 16.0% and 29.5% respectively.