Luxottica Sub Brand Ray-Ban Invites Wu Yifan To Take The Lead Under The Ticket Ring.

If you brush the ticket today, you will find that your ticket will be "casual" more than a Ray-Ban advertisement.

As an old brand of sunglasses, although Ray-Ban has been in the Chinese market for a long time, it has always been more cautious.

So what is the advertisement about this time?

This is to say about the parent company.

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It is reported that in the 2015 fiscal year ended December 31, 2015, the total business volume of the group increased from 15.5% to 884 million euros in the previous fiscal year, of which the total wholesale business revenue of the group increased from 12.5% to 360 million euros in the previous fiscal year.

The group's retail business also recorded a double-digit increase of 20.3% to 540 million euros.

The total net income of the group increased from 22.5% to 144 million euros.

In the current fiscal year, the general downturn has not affected the growth of Luxottica. Instead, it has benefited from the expansion of overseas markets, which has led to the rapid development of Luxottica group's retail business.

As the main force of growth, Ray-Ban's profitability is also not affected by the market.

However, in view of Ray-Ban's brand positioning, it can not meet the current younger age.

Therefore, brand pformation has begun to develop younger.

Although Ray-Ban has entered an exclusive official website after entering the Chinese market, it has also set up flagship stores such as Tmall to adjust its retail structure.

However, this is clearly not enough for consumers to become increasingly "crafty".

So Ray-Ban was advertising on the ticket ring quietly.

and

The protagonist invited the new generation of small meat Wu Yifan.

In the movie, he talked about his hard work, and thus exported the theme of "true self". Moreover, in the movie, Wu Yifan, who played the "little master", also declared the "Declaration of arrogance", "I am bold enough!" as a new generation of fashion manifesto.

At the end of the movie, Ray-Ban did not hesitate to send chicken soup to "end what I am afraid of!"

However, can this big move make Ray-Ban's concept of younger people popular? It must be said that it caters to the "personalized" demand of the current consumers.