LVMH Finals Win The Hot Spot Of Choice For The Industry

See June

The group sponsored LVMH awards are coming to the countdown to the finals. So, who will be the champion and become the object of discussion among the foreign media.

However, this hot candidate is a bit unique.

How can it be unique? This popular candidate is called Vejas Kruszewski, not a designer from a professional school, but a self-learning design from high school. At the same time, it can be improved through some unusual methods, such as copying existing clothes or trying to improve them.

And will the young man from Canada be able to live up to expectations? We can only expect the June LVMH finals to come.

In addition, the designer is very young, only 19 years old.

Because of the above experience, the taste is very strong.

During the fashion week in Toronto, direct dialogue with Lord Buddha, including

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CEO of other brands is impressed by this young man's work.

Two of the top designers of the finalists came from the United States, while one from Canada, Finland, Belgium and the United Kingdom and France.

There is only one Japanese designer in Asia.

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Although China has long been a big consumer of luxury goods, the recent economic slowdown has also led to a decline in the share of luxury goods and gradually led luxury brands to restructure the Asian market.

As a new generation of market, Korea has also become the focus of luxury brands after the Japanese market.

Chanel is a luxury brand that has a long history in Korea.

From the top models of Korea to the leading role of its fashion show and advertising activities, the series of fashion shows in Korea and the layout of large fashion boutiques and shops, all of which highlight the importance of Chanel to the Korean market.

When it comes to South Korea becoming the focus of luxury brands, one of the important reasons is that it can attract more tourists from China and Japan to spend. Tourism consumption has always been a focus of luxury growth.

Therefore, the key layout of Korea can, to a certain extent, increase the consumption of Korea's tourism.

In addition, the beauty brand Estee Lauder also began to focus on the layout of the Korean market.

By signing the top Korean models to make it the leading feature of the brand advertising, the Estee Edit make-up line jointly launched by Kendall Jenner has also been one of the key actions for Estee Lauder to rebuild its brand image.

In addition, Alexander Wang also invited Korean top models and other KOL artists to design local advertisements as advertising models, and more luxury brands also made capital injection to Korean entertainment group to complete the link between them and create a comprehensive expansion plan. At the same time, the Korean pop culture was pformed into an international phenomenon.