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Jinjiang Sports +: Make Sports City Full Of Sports Genes

2016/4/26 10:49:00 28

JinjiangSports +Brand Strategy

Mention Fujian, Jinjiang, which has nurtured many famous sports brands such as Anta, XTEP, and 360 degrees. "China Shoes Capital" is a well known business card.

It starts with shoemaking, especially sports shoes, and thus derives the related supporting industry chain such as sports clothing, sports equipment and so on.

The next ten years will be the "golden ten years" of the sports industry. Jinjiang is promoting the upgrading of sports manufacturing by scientific and technological innovation, promoting the development of sports events with scientific planning, innovating and enriching the connotation of sports industry, and making efforts to create the golden medal of "Sports City".

The sports industry is the first industry with over 100 billion output value in Jinjiang.

"

Internet plus

In today's national surge, "sports +" also has great potential in Jinjiang.

Jinjiang

More than 200 stones, the city's abandoned Grottoes more than Yonghe town.

"Sports +" brings innovative solutions to problems.

Li Jianhui, Secretary of the Jinjiang municipal Party committee, said recently that he intends to use Yonghe abandoned Grottoes to import "sports +" elements, and build extreme sports sports parks to promote the integration of tourism, culture and sports.

Statistical prediction shows that the output value of China's sports industry will reach 5-7 trillion yuan in the future.

The sports industry has become a new "draught", and Jinjiang sports goods company has already seized the opportunity for "sports +".

This year is Jinjiang's "sports city construction year". Li Jianhui said that Jinjiang should comprehensively plan the development of sports cities, integrate sports into all kinds of squares and industries, and promote "sports +", so that sports cities can have sports genes everywhere, so that "Sports City" will become another Jinjiang's bright card.

As early as two years ago, 331 degrees with Baidu cross-border cooperation, the joint establishment of the "big data innovation laboratory", the overall deployment of the two sides in the field of intelligent sports equipment, and work together to look at sports, built based on

Mobile Internet

The intelligent sports ecosystem will integrate the whole development with the "sports + Internet" ecological integration.

In collaboration with Jing Lin investment, the sports industry fund was set up to explore the new mode of "Internet + sports manufacturing + sports services + culture media + finance". HOSA international has worked with several hospitals nationwide to develop health assessment and management applications, promoting the "sports + medical" intelligent fitness mode.


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