Escada Terminates Executive Turbulence And Iris Epple Righi Is CEO

The continued downturn in the garment industry has brought more turbulence to enterprises.

Escada, as a high-end fashion brand, has suffered a decline in brand profitability due to the turmoil of executives over the past few years and the failure of positioning.

Recently, the group announced its appointment.

For group CEO.

Iris Epple Righi will take over the post of CEO in September 1st this year, making it last July

The successor, the original temporary CEO J o RG Wahlers, will be re appointed as chief financial officer and chief operating officer.

If the appointment can effectively bring the brand into a chaotic policy rule, the group will be able to rebuild its original high-end positioning.

Because of the wrong location and the frequent management changes, Escada's profit has been declining in recent years. Its sub brand Laurel was acquired by 84 million dollars last year.

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People who used to be the main force of overseas consumption always liked rigid luxury consumption, especially young consumers.

However, with the passage of time, the rational consumption of consumers has also become the mainstream.

According to foreign media research, Chinese consumers are beginning to fend off high-end fashion accessories such as handbags, jewellery and watches, while focusing more on overseas luxury consumption.

And it is very interesting that Chinese consumers will choose the local high-end products according to the different countries and regions they visit.

Perhaps because of the continuing downturn in the economy, while more consumers are consuming less, they have learned to examine how much consumer demand can satisfy their personal lives. Therefore, the high-end necessities have become the focus of tourists consumption.

However, relatively speaking, more willing to travel to Japan and Korea market tourists, but also contributed to the growth of the Asian market, the beauty makeup of Japan and South Korea has led to the rapid development.

Nevertheless, rational consumption is still the mainstream of advocacy.

According to the survey, the consumption behavior of Chinese overseas tourists has shifted. "Recently, it is not very likely to buy large items such as luxury handbags, jewellery and watches" overseas, but by contrast, the current consumption trend has changed to buying cosmetics, clothing, electronic products and souvenirs.