The Market Of High-End Market Is Not So Good, Austin Reed Has Gone Bankrupt.

The market of high-end market is not as stable as we imagined.

Especially when the men's wear market is generally shrinking, many retailers are miserable.

Some time ago, we said that BHS, a British department store, filed for bankruptcy, but then a 116 year old senior British menswear retailer.

It also announced bankruptcy protection.

Therefore, the two one.

The bankruptcy is very likely to bring greater pressure on British employment.

It is reported that Austin Reed has hired consultant Alix Partners to make valuation for sale.

However, the unemployment rate caused by two chain stores will increase to 12 thousand and 200.

Because of the global market

The strong implementation of the anti-corruption policy in the Chinese market has led to a more sluggish men's wear market. In addition, the backward management of Austin Reed is also an important factor contributing to the decline in the profitability of the group.

The demand for traditional men's symptoms has dropped sharply, which makes Austin Reed and other streams difficult.

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The American youth clothing retailers repeatedly hit the market, which is more like a myth.

But after the adjustment, it is not so easy to recover.

As the most active change of the brand's inherent image, A&F has recently been unsuccessful by investment banks.

It is reported that investment bank analysts believe that the market for the group's recovery prospects are too optimistic, ignoring the retail market environment facing A&F and retail weakness, Beijing, at the same time, the group in the U.S. consumer retail survey data show that A&F after a great deal of the whole, is still the lowest scoring brand.

Although in the past year, the Logo has been cut down for music, and the interior lighting has been upgraded.

It is still useless. Consumers still have the inherent image of A&F as "sexy" and "sell meat". The road to recovery is very difficult.

In addition, although the above remedial measures had little effect, the group's profitability improved in the fourth quarter, reversing the 14 consecutive quarterly profit decline since the 2012 fiscal year. However, the investment bank still raised its stock rating to the sale.