Will Adidas Launch New Sports Shoes And Occupy The Streets Again?

Recently, Adidas Originals announced its cooperation with the old partner, "Philippine" Pharrell Williams, the new series of Pink Beach.

Inspired by the summer beach culture, it will take the lead in the adidas stores and the Billionaire Boys Club (Pharrell) brand store in May 5th.

Among them

Like the improved version of Stan Smith, everything seems to occupy the streets again.

The series released on the 5 day is limited edition, including olive green short sleeved shirts and

The white "art rain cape" shows the symbolic design elements of Pharrell.

Peaceful eyes, flowers and lightning patterns run through the whole series.

The black waist jacket Love Frequency is the theme of 528HZ, which is said to heal the body and mind.

However, the highlight of the whole series should be the new sneakers, with two types of tie and "one foot kick", each containing two white and coloured colors.

In addition to the texture of the upper tongue with a woven pattern and the concept of "three bars", the green outline of the trademark will become the new favorite of the tide. It looks like the new version of the street shoe Stan Smith.

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Recently, the big news about Pharrell should be that he becomes the co owner of Holland Cowboy brand G-Star RAW.

The singer's "Fei Dong" has long been successful in the fields of fashion, business, design, music and so on.

In the 2015 Hip-Hop artist's earnings list released by Forbes, Pharrell ranked fifth in 32 million dollars, second only to the old hip hop superstars, Diddy, Jay Z, Drake and Dr. Dre.. It also won the "2015 year old fashion idol Award" issued by the American Fashion Designers Association Awards. The brands he collaborated with included brands such as Chanel, Louis Louis, UNIQLO, etc.

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Pharrell Williams x Adidas 2015 spring summer series

Supercolor

In 2015, although the headlines were dominated by topical NMD and Kanye West Yeezy, the Supercolor series, which was launched by Pharrell and Adidas in March 2015, brought high returns to Adidas.

It is made from 45 year old Superstar shoes. Supercolor has 50 color matching. After that, it adds metal color, night glow, celebrity graffiti, and personal custom service.

Adidas executives even call it Superstar year in 2015. They sold 15 million pairs in the year, far better than other shoes, and upgraded the series to a one billion level business.

After May 5th, a full series will be released on the 12 th of the month, including swimsuits, T-Shirts, leggings and so on. It seems that "Pink Beachchr" is likely to become the next big hit.