Jingdong Holds SIUF, Creating New Experience Of O2O Consumption Interaction

In May 5, 2016, the second China underwear industry internet conference was held during the 2016 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition.

Many well-known underwear companies such as Tmall, Taobao and other well-known Internet agencies, such as AI consulting, have gathered in Shenzhen Convention and Exhibition Center. Around the theme of the "Internet + underwear industry new normal" conference theme, the Internet development trend, industry retail data, e-commerce, micro business, smart wear, O2O and other hot topics are discussed.

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China (Shenzhen) international brand underwear exhibition and Jingdong Group signed a strategic cooperation agreement. The two sides said they will carry out various forms of cooperation in the future, including e-commerce, cloud computing, big data, innovative product incubation, and modern logistics.

China (Shenzhen) international brand underwear exhibition has reached 73000 square meters, with the largest professional underwear exhibition in the world. Jingdong group and the world's largest underwear industry platform: China (Shenzhen) international brand underwear exhibition strategic signing will be a deep link between fashion underwear industry and the Internet industry. It has far-reaching significance in the times.

Future,

Will undertake the China (Shenzhen) international brand underwear exhibition during the online activities, will be synchronized in WeChat, mobile QQ these two China's largest SNS community access to promote, this will be the underwear industry to build online and offline O2O is the most real real scene, will greatly expand the exhibition in the consumer's influence and coverage, truly realize buy while watching, to provide consumers with a more perfect interactive experience.

At the same time, China (Shenzhen) international brand underwear exhibition and Shenzhen underwear trade association will share big data with Jingdong group in the consumer data and industry data. With the help of big data, China's underwear industry will be pformed and upgraded. In the future, new products released at the international brand underwear exhibition of China (Shenzhen) will also start simultaneously in Jingdong mall. For new technology and new concept products, Jingdong public chips will provide the first start-up funds to help create people's dreams. At the same time, the logistics of Jingdong will also be involved in the industrial distribution of underwear, and according to different clothing storage conditions, the establishment of the place of origin will provide a full range of logistics support for the factories, warehouses, distribution channels, and stores and consumers of the underwear industry.

The conclusion of this strategic cooperation agreement will bring a new situation of mutual benefit and win-win for both sides.

On the one hand, it will promote the innovative circulation development mode of underwear, and truly promote the development of underwear "Internet +" form.

On the other hand, we should promote Jingdong's underwear to create an e-commerce innovation economic platform with Guangdong as the axis, covering the Southern China area, and radiating the whole country, so as to foster a new growth point for the Internet development of the underwear industry.