Victoria&#39, S Secret Creative Director MR.RENE Appeared In Shenzhen Underwear Exhibition And Talked About The Way Of Chinese Underwear.

In May 6th, Victoria's Secret

Creative director MR.RENE appeared in the 2016 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition, the Secretary General of Shenzhen underwear industry association.

Guided by the exhibition hall.

MR.RENE expressed his heartfelt admiration for China (Shenzhen) international brand underwear exhibition. He said it was the first time he had seen such an interesting underwear exhibition, China.

With its diversity, richness and creative presentation, it is amazing that the size and influence of China (Shenzhen) international brand lingerie exhibition is amazing.

In the afternoon, MR.RENE and executive director Zheng Bihao, Shenzhen Secretary of the lingerie industry association, Zhang Fengwei, general manager of tazus group, Douglas, Emslie, tazus Group Chairman Gao Jinhua, Guangdong city beauty Industrial Co., Ltd., executive director Zhang Shengfeng, general manager of Hui Jie group, Gong Mingao, general manager of Coyeee Department of Hui Jie group, Liu Tiebing, general manager of Guangdong Commodity Center, Zhejiang, were interviewed at the news center to discuss the development of underwear industry.

MR.RENE said he was very grateful to be invited to the 2016 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition, which is of great significance for him to better understand the Chinese underwear market and underwear brand.

During the conversation, the entrepreneurs of Chinese underwear industry put forward their own development problems to MR.RENE, and sought answers in communication.

Zheng Bihao, executive director of an Li Fang Group, said that many brands in the underwear industry are facing the problem of declining sales. Under such circumstances, the development of the brand is a difficult task.

MR.RENE said this could be a problem for the entire underwear industry, regardless of East or west.

Under such circumstances, the brand should be analyzed. This is a long-term or short-term problem. If it is long-term, the brand needs to find problems and solutions from itself.

If a brand promises too much to consumers, once it is committed, it should be fulfilled. The rapid development of the brand should be based on mutual trust.

As the creative director of Victoria's Secret, MR.RENE has directed many times the secret show of Vitoria. Its style and form are very popular with Chinese and foreign brands.

Zhang Shengfeng, executive director of Guangdong city beauty Industrial Co. Ltd., asked MR.RENE how to do a big underwear show.

MR.RENE said that a big show should be considered first. Whether the show is for consumers or franchisees, only by making clear the positioning can we really do a big show with influence.

MR.RENE believes that a real big show should be aimed at consumers, which is also the reason why the Victoria's Secret show can cause a sensation in the world.

Liu Tiebing, general manager of Coyeee Department of Hui Jie group, asked how to promote the development of online brands. MR.RENE believes that the development of online brands needs more to rely on the power of media and consumers. The word of mouth and the amount of dissemination of consumers are not controlled. More understanding of the needs of consumers, through the praise of consumers, the expansion of brand influence will greatly promote the development of brands.

In China, Shang Chao has been occupied by most of the first-line brands as the highland of quality sales channels. In this case, how to deal with the future brands, Shen Jianjun, general manager of Zhejiang Bonnie Limited by Share Ltd Commodity Center, questioned MR.RENE.

According to his earlier analysis of the Western underwear market, MR.RENE has seen a lot of sales decline over the past few years, which may provide a signal for future brand development.

It is understood that MR.RENE has served Victoria's Secret, Chanel and other international centers.

He has rich experience in shaping brand stories and promoting brand culture. He also hopes to learn more about China's underwear market and learn from each other's strengths.

China's underwear industry is also facing many problems in its development. It should also go abroad to listen to the outside voice and find a good way to develop the brand.