Canton Fair: To Enlarge The "Cluster Effect" And Add Cultural And Creative Features

May 5th is the 119th session of 5 days.

The last day of the third issue.

According to some

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The feedback of exhibitors from home textiles and other exhibitors shows that some of this year's turnover is showing signs of recovery. However, the uncertainties and unstable factors facing export are still numerous. The situation in some regions of the international market is turbulent. The situation facing China's foreign trade this year is complex and severe.

Nevertheless, exhibitors are still trying to find more room for survival in the tight market situation.

Changing the way to explore new ways

"Every session will have new customers, this time is no exception.

In fact, this is like metabolism, every year has fallen behind, and there will be new addition every year. "

Wang Tongfei, chairman of the Liaoning super Peng dress Co., Ltd., who has participated in the 20 session of the Canton Fair, told reporters: "the emergence of some new policies of the territorial states has a great impact on some of our foreign trade export businesses, especially the low labor costs in Southeast Asia, and the special advantages of zero tariff.

According to our company's feeling, compared with the last Canton Fair, the number of buyers decreased, especially in the US and Japan.

But buyers in South America such as Chile and Brazil have increased; European buyers have also increased slightly, such as Norway, Sweden and Finland.

Overall, it is reduced because the number of orders in the United States has been greatly lost. "

Wang Tongfei said that the company's main products are working clothes, and its customers are mainly in the European and American markets.

This year, we are also considering developing new markets and new products, such as Chile in South America.

This year's Spring Trade Fair has started placing orders for us police clothing, which has been approached from the previous session.

The company is also working with a large clothing network operator in Europe.

Due to the British school uniform brand "Eaton Ji De" and the concern of the Jiangsu Su Mei textile company has become a "go out" leading enterprise, in the Canton Fair three phase of the symposium introduced its global layout and production and sales experience.

In 2015, the company achieved a 22.5% increase in exports over the same period last year, and its strategic model of "small front-end and large platform" was affirmed.

"Small front end" refers to a product that specializes in one customer, and even specializes in one customer. It helps to make the mainstream customers bigger and stronger, and is consistent with the mainstream customer strategy of the company.

"Big platform" is used to support small front-end. It refers to the company based on a clear plan of salary and shareholding system, formulating assessment and incentive plan, cultivating a batch of backbone, and adopting the strategy of big client and direct customer.

In recent years, the company has opened a factory in Burma, set up an office in Kampuchea, set up a design center in the United Kingdom, and the project in the United States is also advancing.

The low end textile and apparel product lines have been pferred to Kampuchea Nanjing and other Southeast Asian regions, Hengrun Hong Su import and Export Co., Ltd., and set up proofing centers and design centers in China, developing innovative products for customers' needs, focusing on the design and export of high-end garment products, and gradually opening up the high-end garment market in Europe and the United States.

The company official said, the company has its own proofing center, can customize the relevant products according to customer needs, greatly enhance the ability to order and negotiate, so that the company's foreign trade business to achieve a counter trend growth, exports in 2015 amounted to nearly 60 million U.S. dollars.

Jiangsu Huaian art gifts import and Export Co., Ltd. has introduced new products such as children's dresses and art garments this year. Because of similar products, orders and export quotations are all better than traditional toys.

Amplifying the "cluster effect"

Reports from various media show that governments such as Guangdong, Fujian, Zhejiang, Jiangsu, Liaoning and other provinces have strengthened their "cluster effect" to find new impetus for their export businesses.

In Guangdong Province, Guangzhou's Huadu Shiling leather street has developed into a zone. Zengcheng cowboy clothing street has also been held for the 7 time. Sanyuanli's leather goods street has been gradually recognized by merchants, and the wedding brand of Chaoan District in Chaozhou Xiangqiao has been actively exhibiting, showing the overall advantages of Chaozhou wedding dress industrial cluster to domestic and foreign merchants.

Chaozhou, as the export base of the world wedding dresses, has huge industrial advantages in terms of volume, brand, design, processing, fashion, technology and so on. It has become the window and distribution center for the domestic market to integrate with the international market. The garments manufactured annually are 80% exported to more than 20 countries and regions, such as Europe, America, Southeast Asia and the Middle East.

Fujian Province, with Jinjiang and Quanzhou as its main force, set up Jinjiang brand area and Quanzhou brand zone for the first time.

Only Quanzhou PEAK Shoes Co., Ltd. has won 18 booths this year, and the booth is decorated more than hardcover stores.

The company's 20 foreign trade salesmen went on the March, including 10 people in charge of shoes and clothing.

The head of the company's foreign trade department said that there were 200 ~300 models of the shoes and clothes brought by the Canton Fair.

Zhejiang, Hangzhou, Ningbo, Wenzhou, Taizhou and other cities have organized hundreds of enterprises to participate in the Canton Fair. Many exhibitors actively increase product research and development, promote their own brands, and reshape the new advantages of product export.

In the Liaoning provincial plate, 15 enterprises from the clothing market of the West willow came to the Canton Fair for the first time in the form of industrial clusters.

The four way weaving, Dongyue clothes, super Peng costumes and so on have been participating in the Canton Fair for many years.

In the view of Wang Tongfei, chairman of Chao Peng dress, the clothing and workmanship and quality of Xi Liu are up to the export standard. With relatively low labor cost, the products of Xi Liu are more price advantages.

"This exhibition is a breakthrough. Through this platform, we can directly understand the needs of our customers and learn the real experience of foreign trade."

He said.

Wang Jinmu, a foreign trade salesman of Haicheng Sheng Rui Garments Co., Ltd., said that European and American customers like the simple and elegant style, and pay attention to the details of cotton fabric and accessories quality. The price is placed in the second place, while the customers in Indonesia, Philippines and other places pay more attention to the product's price to sex ratio.

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Cultural and creative features plus points

At the Canton Fair, many enterprises excavate cultural elements and "go upstream" to grind "made in China" and spawn new growth points of foreign trade.

In the traditional craft field, Chaozhou Meiji Garments Co., Ltd. from Guangdong, its brand clothing, accessories and mosaic all rely on the traditional embroidery and bead processing technology, and sew with pure handicraft made by the craftsman.

According to AllenLi, head of the company, the traditional design of Chaozhou embroidery and Chaozhou drawnwork has been integrated into the whole design, and the traditional Chinese flowers such as peony, camellia and hibiscus have been selected as patterns. The whole product has rich cultural connotations, and the products are exported to Europe, the Middle East and other regions.

Similarly, Hongxiang Garment Industrial Co., Ltd., from Chaozhou, has developed a series of original works with the traditional technology of Pearl pegs in Chaozhou, combined with the current fashion fabrics.

Guangdong textile import and export Limited by Share Ltd also regards creative design as a focal point for enterprises to break through tight encirclement.

Based on imported culture from Europe and America, the company integrates embroidery, hook and other traditional Chinese handicrafts into a product that is in line with market trends and regional culture.

The company official said that this is a way to inherit traditional culture, and it is also a way for Chinese culture to go abroad and to the world.

For the first time in the T100 children's wear at the Canton Fair, at the opening ceremony of the Canton Fair in May 1st, a children's dress show, a sweet or warm parent-child interaction on the show, and a unique brand style and design concept were won.

Li Yupeng, general manager of Fujian Quanzhou Peng Xiang Xingye import and Export Co., Ltd., which has full confidence in the future market, has received several hundred thousand yuan proofing fees from several merchants.

He said that although the volume of customers attending the Canton Fair has decreased, the impact on the company is not large, and orders are steadily increasing.

In the past two years, the company has made a structural adjustment to the product and developed to the middle and high end. It has also made a lot of effort in the design, creativity and research and development. Therefore, the European and Russian orders have increased much, and the export volume of last year reached about 20000000 yuan.

In the past few years, great changes have taken place in the idea of exhibitors' participation in the recent Canton Fair, which is a new way for Chinese enterprises to find the warmth of foreign trade export.