The Seven Wolves Beat The Strong Opponent To Win The Golden Mouse Award.

In April 28th, the seventh gold mouse digital marketing competition, which was widely anticipated, came to a close at the PK competition.

After the 5 proposal company's on-site brilliant proposal and 90 jury experts' on-site voting,

The "seven wolf wolf culture series" cross border entertainment and social marketing case was crowned the top of the list, winning the seventh gold mouse digital marketing competition award and winning the Golden Award of the social marketing.

The 5 nominations of the PK awards for the match of the summit have gone through 180 judges' online trial and 70 judges' final trials, which stand out from more than 780 cases.

At the finals, each representative carried out a 20 minute case proposal and accepted the jury's 15 minute interactive questioning.

90 big coffee groups represented by experts, scholars, advertisers, agents, Internet media, third party research institutes and media elites, each made their own judgments on the presentation and interpretation of the cases and voted in turn.

Finally, the expert panel judges the polls and sequestrate the results.

On the night of "the seventh gold mouse digital marketing contest awards ceremony", the grand prize was announced.

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Finally, as a traditional clothing brand, the seven wolves beat the strong opponent and won the grand prize.

The wolf culture series has become the "big IP" peculiar to the seven wolves, not just one.

This series contains more humanistic significance.

Starting from the Miao elements worn on the body, the essence of each nation is refined, and the design of the geometric wolf head is integrated with the avant-garde geometric design.

And last year, the Dai wolf series, which is full of Yunnan's Dai style, has been brought into the fashion week of Milan successfully.

Wolf wolf culture proposal PK represents Yan Jun

Chen Yitong, the chairman of the WE GROUP, said that in this year's golden mouse new eye catching link, "marketing expert as a case endorsement", the wolf wolf culture has deepened and visualized Chinese elements with wolf culture through the brand DNA, which is worthy of Chinese pride.

This case is not just a simple campaign. It is a worthy example of Chinese brand upgrading.

Ms. Chen Yitong, chairman of WE GROUP

As the "China Digital Marketing vane", the golden mouse has been committed to change for the past 7 years to create new 4C marketing ecosystem -- Communicate (Communication), Chance (opportunity), Create (creation), Change (change), all the way forward.

"Golden mouse PK awards" has become a reservation for the golden mouse contest and one of the most important parts.

The wolf wolf series of seven wolves has also won the affirmation of the audience. We have learned closely about the process of "super IP" from birth to execution, and unveiled the mysterious veil of TA.

In the future, clothing is no longer a mere dress. It is the king's path to establish its own fashion ecosystem.

The wolf culture series will also continue to generate many fields of innovation, becoming a beautiful and unique scenery of the seven wolf brand and the fashion circle.