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Calvin Klein Advertising Blockbuster Is Controversial Only Because Its Content Is Too Pornographic.

2016/5/17 16:30:00 133

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Fashion brand

Calvin Klein's advertising video in the first quarter has gained a lot of praise in 26 countries, but the latest quarter of the year.

Advertising blockbuster

But it caused much controversy.

On its official Instagram account, the brand released a hard advertising photo of the Danish actress, Klara Kristin, who was shot by the photographer Harley Weir. The hard shot was taken from the skirt of Klara Kristin and was tagled with I flash in #mycalvins.

At present, this photo has received nearly 48 thousand commentaries and nearly 2500 message comments. There are many negative comments. There are user comments: "Calvin Klein is not selling products, while selling pornographic content, I can't find second advertisements that are more disgusting than Calvin Klein."

But there are also users who say Calvin Klein is very creative in this advertising film, and hopes that the brand will adhere to this style.

Calvin Klein spokesman did not respond to the matter.

In addition, Calvin Klein, an ad in Manhattan SoHo in March and also Klara Kristin, was also controversial. The Klara Kristin on the advertising film was next to the American hip-hop male singer Fetty Wap, gesturing the sexy pose, and with the slogan "I seduce"; "I was wearing a very attractive", "I was wearing money" slogan.

Consumer

The advertisement was criticized for discriminating against the sex, and consumers voluntarily petitioned for the brand to replace the commercials on the Internet.


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