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Li Guangdou'S Interpretation Of The Correct Way To Open Up Brand Internationalization Strategy

2016/5/31 19:42:00 35

Li GuangdouEntrepreneurBrand Internationalization Strategy

This year on China

Entrepreneur

It is the biggest challenge year, because we know that the upper class has a judgement on the economic situation, which is V, U or L, what V is, that is, when it touches the bottom, it will rebound quickly. U is a parabola. Every drop point is brewing. But it is hard for L to say how long it will last after falling down, and now we have no bottom.

So what is China's hope now? For example, China made the world, and we made three clothes for the whole world, for example, 7 billion people. The shoes made by most people in the world are made in China, including our refrigerators and washing machines. The United States does not build one, and all the mobile phones in the world, including apple phones, are made in China, but China's manufacturing industry is now in a very difficult position.

Lenovo just released his mobile phone earnings report last year, two words huge loss, Yang Yuanqing has said he does not get a penny salary, because his annual salary is 80 million, but 80 million salary plus bonus are all posted to Lenovo or loss.

Where do I find the bright spot? I am engaged in the service industry, but I also face great challenges. The first challenge is to raise the cost of manpower, though our country has launched a delay in recent years.

Retirement policy

But after 80, 90, their wealth concept has changed. After many 90 years of graduation, they do not have to find jobs, because parents can support them, the house has bought several sets.

So you will find that there is another rent in the service industry, because services need places, and O2O is facing cross subsidies and burning money. So I believe that the service industry, we are here, I did not investigate, which aspect of the service industry is engaged in, and the stock market is also facing a challenge.

So I think, how we call the service industry called the break out of cocoon, pupation for butterfly, small carp jumping door, this is what we want to do.

Just now, the director talked about how to cross the border and merge. How do we cross the border? I think we must master another three streams. One is called information flow, one is intelligence flow, the other is social interaction.

What is information flow?

Information creation

The wealth, for example, how many people today want to have lunch boxes near the west railway station, is this information you want to master, and the wealth you create.

So what did Baidu solve? The connection between people and information.

Before, for example, when we arrived at the railway building, not all the people in Beijing could know where the railway building was, and which navigation point and intersection were punctual at all times, so that you would not take the wrong road.

On the street of Baidu takeaway, what do Baidu do? What do Baidu do? When making data, people dissatisfied with it before. After monopolized data, they can not make effective supply of data. Monopoly leads to corruption, and absolute monopoly causes absolute corruption.

I think China has experienced a rapid development in the first 30 years. The average growth rate in the first 30 years is two figures.

Therefore, we have a saying that only opening to the outside world can invigorate the interior.

Now that the Chinese have gone to the world, 120 million of our people go abroad every year. I remember when I was in University, the number of enrolment in China was 700 thousand a year. Now the number of students in China is over 700 thousand each year. In the 12 years from 1990 to 1978, Deng Xiaoping opened up to the outside world. I read a figure. The number of students studying in the United States is 80 thousand, plus all the graduate students, university students and visiting scholars.

Now Chinese students in the United States are among the highest in Asian countries, 200 thousand per year.

So here you will find that in the first 30 years of reform and opening up, the flow of people's property, the flow of people's money and the movement of animals are the most basic three streams in the service industry. What do I have a friend do?


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