Gucci Gucci Has Become The Best Performing Luxury Brand.

Italy media released Friday.

Gucci CEO Marco Bizzarri's article on the performance of Gucci Gucci in the first quarter of this year, Marco Bizzarri, who took office 18 months later.

The recovery has just begun.

Marco Bizzarri said that the whole

The industry is in an extremely difficult period, but Gucci Gucci has done better than its peers and has begun to regain market share.

Because of the decline in revenue for two consecutive years, Gucci Gucci's former chief executive officer Patrizio di Marco and former creative director Frida Giannini husband and wife were both fired, while Kering SA (KER.PA) Kai Yun group luxury goods - senior fashion and leather goods department Marco Bizzarri replaced the position of SA, while the post office was replaced by the original designer.

Under the combination of Marco Bizzarri & Alessandro Michele, Gucci Gucci recorded its first revenue growth in three years in fiscal year 2015, and by the first quarter of 2016, with the growth of zero growth and negative growth of many competitors, Gucci Gucci has become the best luxury brand.

For more than two years ago, the worst performing brand is so counter attack. Marco Bizzarri said that the secret is to create "demand" and understand the trend after 12 months or even 18 months.

He also said that brand needs real creativity, not simple fashion.

Gucci Alessandro Michele, a new creative director of Gucci, has reformed its brand over the past year, daring to subvert its predecessor's tough style, blending fuzzy gender or gender design into the brand, and boldly using colors and patterns in clothing and handbag accessories to make the industry a fresh look.

According to the data, Gucci Gucci recorded an increase of 3.1% in the first quarter of March 31, 2016, while its main rival Louis Vuitton Louis Weedon belongs to the LVMH SE group leather fashion department in the first quarter, while the French brand Dior also did nothing in the first quarter; and the British brand Burberry Plc recorded the 5% major setbacks.

Gucci Gucci is second only to the French luxury group Herm s International SCA (HRMS.PA), Hermes international, which has a 6.2% increase in the first quarter.

For the performance of Gucci Gucci in the first quarter, Marco Bizzarri affirmed the team's efforts, and at the same time full of confidence, for the brand's recovery, everything is just beginning.

On the one hand, although Alessandro Michele has been in office for over a year, its leading products are still less than a year old, and consumers also need time to perceive and appreciate the changes in brand positioning.

For the top luxury brands with annual income of about 4 billion euros, how to achieve a reversal in a year and a half, Marco Bizzarri said that in the past five years, the brand has lost market share and status due to the decline in revenues in 2013 and 2014. What he first did was to restore the enthusiasm of all levels of the brand, so that all employees could regain their self-esteem not by how smart they were, but to find out the opportunities for employees to express themselves and realize themselves at all levels.

According to the no fashion Chinese network (micro signal: nofashioncn) data, Gucci Gucci currently has about 11000 employees.

Marco Bizzarri says that he and Alessandro Michele are complementary to each other in professional aspects, but the foundation of everyone's work is respect. This is also the culture of the brand that he brings to him after he takes office. If he recognizes a person, he should believe and respect him, because no matter anyone can make mistakes.

Therefore, Marco Bizzarri said that he and Alessandro Michele are particularly good at listening, including the opinions of all employees, from factories to offices, from designers to every department in the laboratory.

At present, leather products are still the main source of income for Gucci Gucci, which accounts for about 57% of the total, while the income share of shoes is 14% and 11% comes from fashion.

Marco Bizzarri admitted that leather products still had the highest profits, but he said that brands could not just see profits, shoes, fashion, men's categories and women's categories, which are very important, because it can make brands and consumers have strong ties.

For the improvement of Gucci Gucci, Marco Bizzarri said that there is still much work to do, and the supply chain of leather products is being improved. It will be more rooted in Tuscany. In addition, Marco Bizzarri indicates that there is still room for improvement in the new time of the product, and the update of the shop concept dominated by Alessandro Michele design style is also a part of Gucci Gucci's current work.