How Much Do You Know About The Clothing Industry In Henan?

Inadvertently, Henan

Has already bred the Zhengzhou trousers trousers production base, the Anyang baby.

Base, Shangqiu knitted apparel base, Puyang down products and garment production base, Guangshan down clothing (products) processing base, Zhenping county sweater production base and 6 bases, and Zhengzhou, Anyang, Shangqiu, Zhoukou, Nanyang, Xinxiang, Dengzhou City, Dengzhou, Dengzhou, Zhenping, and 11.

Characteristic industrial clusters.

"Henan garment industry has great potential and good prospects. It is changing from traditional textile to fashion textile, from scale expansion to quality and efficiency improvement."

Li Gang said, Henan

The industry has a certain industrial foundation, has completed the primitive accumulation, has increased to the variety, the raise quality, creates the brand time.

In March 2016, the Henan provincial industry and Information Technology Commission promulgated the "2016 annual plan of action for textile and garment industry", and put forward the principle of "brand introduction, brand guidance, innovation driven, optimized structure, two integration and green sustainability", highlighting brand driving, highlighting cluster introduction, highlighting green development, and highlighting effective supply.

Promoting 83 key points

The project will promote 50 cotton textile and 20 leading enterprises in the garment industry to become bigger and stronger, enhance the influence of 20 independent brands, create 11 textile and garment industrial clusters, 6 garment processing and production bases, and 2 shoe making production bases (clusters).

Wear designer clothes made in Henan.

Zhengzhou women's trousers are the mainstay of Henan's clothing.

The industry has pformed into women's clothing in a timely manner, and has gained certain recognition from the market.

"The quality of Zhengzhou women's trousers is very good, but the added value of the brand is not enough."

Li Gang said that a high-end brand of Zhengzhou's own brand women's trousers more than 300 yuan, but the same quality.

The brand can be sold to more than 3000 yuan, and it is urgent to build a well-known brand in Henan's clothing industry.

Up to now,

The industry has produced 9 well-known trademarks and more than 40 famous brand products in Henan.

However, compared with the location of clothing Province, this is far from enough.

Li Gang said that the Henan garment industry association is implementing quality improvement projects, and plans to build a "Chi Shang women's brand club" to enhance innovation in product R & D, design, packaging, marketing and other aspects, adapting and leading the trend of consumption upgrading.

Provincial Industry and Information Commission put forward Henan

This year, the industry will focus on brand cultivation, quality improvement and fashion design.

We choose 20 product brands with independent intellectual property rights, 10 famous brand names and 5 distinctive regional brands to focus on publicity and cultivation, strive to rapidly increase the number of well-known trademarks and famous trademarks in China's clothing industry, enhance the competitiveness of the textile and garment brands in the international and domestic markets, and launch a number of textile products that call the market.

。

Speed up the establishment of industrial design center, and form a set of clothing.

The design platform of textile new materials, popular fabrics and clothing brands is one.

In the face of the tide of the Internet, Henan garment industry is also promoting the integration of "two technologies" and implementing the "Internet +" textile and garment project.

It is understood that Zhengzhou's women's pants business, Guangshan's down industry + business, Puyang's down clothing and apparel industry + electricity providers have formed a certain scale.

Personalization and fashion are becoming

The trend of consumption.

The provincial Commission for Industry and Commerce proposed to promote the deep integration of information technology and garment production, and encourage the development of qualified brand enterprises.

Clothing, enhance product value added and market share.

"Consumption is upgrading. We strive to make Henan people wear brand-name clothing of the real estate."

Li Gang said.