NBA Apart From Kurian Dema, Why Did Murray Choose?

In this era of endless marketing of sports marketing, there is a marketing tool that has been tested repeatedly.

Sometimes the choice of stars can even be decided.

Success or failure.

For Adidas, Jordan, Kobe and James have been missed one after another, and they have to give the basketball player to Nike.

But now is not the era of Nike and Adidas competing against each other. After the success of the "betting" of three years ago, the United States equipment market has formed a tripartite confrontation.

Curie has no need to talk about the meaning of Andrew. Today we are not talking about Currie (Andemar has been written too much), but Andy Murray, the brand spokesperson in the tennis market.

After signing the 5 year contract with Adidas, Murray signed a sponsorship contract with Andemar for 4 years and 15 million.

Murray began wearing and using Andemar from January 2015.

Footwear and accessories, and participate in brand marketing, training and tennis activities all over the world.

Andemar's reasons for signing Murray are: his unique personality, competitive spirit and unparalleled ability make him an ideal candidate for the brand of Andrea brand.

Murray, who has always had a unique vision, has chosen his own card in tennis.

First of all, men's tennis stars today mostly have endorsement contracts and are worth a lot of money.

Federer, the king of gold in the men's tennis court, signed a contract worth 90 million pounds with Nike for 10 years. The little German who just won the French Open champion is the spokesman of Japanese brand UNIQLO. In recent years, Nadal, who is also suffering from injury, is also a brand spokesman for Nike.

In the case of Federer, Nadal and Djokovic, both Andrew Ma wanted to enter the tennis market, and another "BIG4" member Murray became the only spokesperson to win the game.

So the first reason why Andrea chose Murray is that we can understand that the quality resources of men's tennis are scarce. It is the most realistic thing for Andrea to capture the "BIG4" member Murray who has just expired with the Adidas contract.

Murray, what kind of people? So we have to understand the pattern of men's tennis. In our era, we have probably experienced such tennis times: Fei Tian Wang is one of the heroes, Federer and Nadal are competing against each other, Djokovic is born out of tripartite confrontation, Murray's rising show is "BIG4".

Some people say that this is the best and the most prosperous era of men's tennis. We have witnessed the cycle of the whole era. Now Federer and Nadal have lost the dominance of the court because of the increase of age and the increase of injuries.

Therefore, the age of men's tennis can be said to be the age of Djokovic and Murray's desperate struggle. The just concluded French net is the best example.

However, Murray lost the battle again, counting the defeat in the Grand Slam final. Murray only won two championships in the ten Grand Slam final and became the veritable "full man".

However, Murray in his own red clay court is not good at the 3 battle with Djokovic, or let the fans see his progress.

Andrew's choice of Murray as a brand spokesperson is certainly not Murray's "full man" status.

Opening Murray's tennis career, several of them also laid the role of Murray in the men's tennis world.

In 2012, the men's singles final of the London Olympic Games was Murray's three straight victory over Federer, becoming the first Olympic gold medalist in the United States in 104 years. In the same year, he won the US Open, becoming the first British player to win the men's singles championship in 76 years since 1936. In 2013, in the finals of the Wimbledon tennis tournament, 3:0 Djokovic became the first British athlete to win Wimbledon after Fred Perry won the championship in 1936.

In this pcript, the Olympic champion and the local Wimbledon champion made Murray a favorite of the British. It can be said that besides Murray's achievements in the men's tennis world, Murray himself has noble qualities and the image of a national hero.

This is very simple. Just like Nike signed a big deal with Li Na to open up the Chinese market, Andemar, who has achieved some success in the North American market, is also eager to open up a promising British market. Murray is the only candidate to open the UK and even the European market.

Of course, Andrew's wishful thinking also aimed at the Olympic Games to be held in Rio.

As we all know, due to the abolition of the Olympic Games integral points, coupled with the Olympic Games and the upcoming Wimbledon time is tight, many tennis players in order to better prepare for the Wimbledon, has announced the withdrawal of Rio Olympic tennis tournament.

But this will never happen to Murray. Murray, who won the Olympic gold medal for the British Olympic Games, announced early that he would represent the British team in the Rio Olympics.

Murray won the men's singles again. It's not without hope.

They all know the significance of the Olympic stage for brand promotion.

Once Murray enters the Olympic men's singles final or won the gold medal, Andemar's exposure will be greatly increased.

In addition, the upcoming Wimbledon, Murray will have the power to play at home, and won the Wimbledon champion in his own grass court.

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In addition to his achievements in tennis, Murray's straightforward and simple character is one of the reasons why Andrea chose Murray.

Murray, who was called "BOY" by fans, lost to Federer in the Grand Slam final several years ago. When he accepted the runner up award at the scene, Murray, who could not cry, was like a child. The temperament also won the enthusiastic applause from the fans, and sometimes the failure could also win the recognition.

Murray, who had lost to Djokovic in the final of the French Open recently, still had tears in his eyes. In the award interview, he said that I would buy the earliest flight to go back to see my wife.

In addition, Sharapova suspected of taking banned drugs, many tennis players to avoid unnecessary trouble to choose to avoid, but Murray said in an interview that such a violation of fair play should be seriously dealt with.

Conclusion:

When Andemar surpassed Adidas to become the second largest sports brand in North America, we all thought of Curie. Indeed, Curie has the most direct effect on Andemar's popularity. That is the promotion of sales of sports shoes.

But Andemar can become the second largest sports brand in North America. It is not just the role of Curie, but the reason why we applauded Andrea is that when curry was not yet a superstar, Andrew would grab money from Nike.

Similarly, Andy Murray has such potential. If Murray can win the Olympic gold medal in the men's singles and win the championship in the next Wimbledon, then we will come back to discuss the role of Murray in choosing Murray as the brand spokesperson.

Of course, all this is unknown. The input and output of sports sponsorship is an unknown answer. The opportunity is caught and missed.

Looking forward to the outbreak of Murray, let the world once again see Andrew's choice of brand spokesperson's unique vision.