French Made Hand-Made Shoes Are In The Chinese Market.

France, June 1, 2016

FFC officially released 2 years of technology and

The research aimed at adapting the tradition of French shoe making to the Chinese market.

The 6 French shoe companies: JM Weston, Kost, Paraboot, Parall Le, Robert Clergerie, and Villebois successfully participated in the research to absorb technological innovation, comfort, elegance and style to adapt to the Chinese foot shape.

The shoes are specially made for China.

These shoes, made in France, are hand made rules that are left over from the rich history of every enterprise.

The study is divided into two parts: marketing part (qualitative and quantitative) and technical part.

More than 4300 men and women Chinese consumers have contributed to the survey. Journalists from Beijing, Shanghai and Chengdu, or department store managers aged 25 to 45, have been interviewed by MSM, a professional investigative firm, to share their understanding of "made in France" products, consumer behavior or values.

MSM's research shows the value of traditional Chinese culture related to the feet.

In traditional Chinese medicine, the meridian system (gas) is controlled by feet, so the comfort of shoes is closely related to health, and is one of its most important values.

In China, shoes once thought they had a decorative nature, but nowadays they are increasingly regarded as signs of external wealth in a second tier city.

CTC (French Leather Technology Center) collected important samples in China for foot measurement, and successfully conducted the technical investigation.

Facts have proved that Chinese consumers tend to have smaller feet, wider feet and more flat feet.

Therefore, this involves how French made hand-made shoes are more stable and comfortable for Chinese consumers while maintaining their French style and elegance.

The second part of the study is the 6 French enterprises to test the perception and comfort of French shoes. After analyzing the collected information, CTC group can provide various information for these 6 French enterprises, so that their shoe styles and styles can adapt to the Chinese market.

Therefore, based on the Chinese foot shape model, second rounds of tests were carried out. In fact, most of the shoes have improved significantly in terms of comfort and satisfactory results have been achieved.

The French companies that have established partnerships with the Federation of French footwear and the French leather technology centre have done a lot of work in adjusting the shoe type, so that French manufacturing can bring comfort, fashion and innovation to Chinese consumers.

Compared with comfort, women are more interested in compromising the beauty and style of shoes. They are more likely to be attracted by different decorations, ribbons, hardware accessories and gorgeous colors. For men, the comfort of shoes is everything, and they are unwilling to make any concessions.

The 6 French shoe companies that have a partnership with FFC and CTC JM Weston, Kost, Paraboot, Parall Le, Robert Clergerie, and Clergerie, continue to work hand in hand in their rich industry and history by adjusting the shoe type work, enabling Chinese consumers to experience the French made products of comfort, fashion and innovation.

About the Federation of French footwear industry (FFC)

The Federation of French footwear industry includes hundreds of structures: manufacturers, craftsmen and designers. They exist in different subdivision and have their own professional market, whose role is to train and promote the innovation of French hand-made shoes, so as to know how to adapt to different markets in the world.

The Federation of French footwear industry has set up a permanent exhibition hall in the French art space Maison S of Shanghai Jianguo Road to introduce different French footwear brands.

The Federation of French footwear industry also conducts various activities, such as brand promotion, business meetings, display to dealers / consumers, etc.

From the end of September 2016 to the beginning of October, the Federation of French footwear industry will hold the theme of "the passion of France" in the Kerry Center of Jingan. At the same time, the temporary exhibition shops will also open in the same period.

About CTC

The CTC group, based in Lyon, France, has been providing professional research, testing and consulting services to European shoe manufacturers and leather producers for over 100 years.

At the same time, as a European certification body, CTC France has the qualification to provide CE certification for products such as personal safety protection products (PPE), footwear and safety gloves.