China'S School Uniform Market Becomes A Battleground For Soldiers.

British Trutex hand in hand Eaton Ji De, or rewrite the global school uniform market pattern.

Shaking hands, signing, hugging...

February 16, 2016, China

The first brand Eaton Ji De and the first brand Trutex of the British school uniform signed a strategic cooperation agreement in Nanjing, China. The two sides will carry out in-depth exchanges and cooperation in product development, supply chain, marketing and sales channels.

This is another global strategy expansion after Eaton's visit to New York Times Square and Bloomberg BusinessWeek.

As the leader of Chinese school uniform, Eaton Ji De's action was revealed from the news to the signing of the contract, which has attracted wide attention from both inside and outside the industry.

One industry insider said Eaton Ji De was always one step ahead of the others - in the "face pocket" era, he took the lead in implementing the school uniform of the British aesthetic concept. When the industry stepped up to the promotion of the education system, Eaton had already begun to change his mind and popularize the value of school uniform through popular entertainment festivals.

Gradually opening up, and actively denotation, introducing more international.

Integration of ideas and values, this cooperation is very timely.

Bosideng holds the brand of Korean school uniform and does the Chinese market.

After the large-scale closure of stores in 2015, Bosideng, the brand of the domestic down jacket brand, began to aim at the school uniform field.

Chinese style

In December 30, 2015, Bosideng Group signed a contract with SMART F&D of South Korea to set up a school uniform company, aiming to jointly develop China.

Market.

Chinese style

In fact, since 2014, Bosideng has begun to expand group buying business, and has launched clothing group customization business for government, government departments, enterprises and institutions and social organizations.

According to the company, two years ago, the clothing centralized purchase of energy, electricity, pportation, education and other industries has been gained.

Chinese style

In the face of declining down clothing business, the development of men's and women's clothing business is hindered. Can uniforms become a direction of Boston's pformation?

Join the Korean school uniform brand elite to enter the school uniform market.

In June 28th, SZ002154 group's own brand BONO and Korea Hyungji group.

Elite signed a joint venture.

BONO, the professional clothing brand and the first school uniform brand elite in the Korean market, will officially join the Chinese uniforms market and break the existing market structure of Chinese uniforms.

The market has injected fresh blood.

BONO, as a professional clothing brand, was established in 2000, which integrates design, production, marketing and service together. Its annual output value exceeds 1 billion yuan.

BONO has sales capabilities throughout the country and sales teams. Over the past 16 years, more than 6 enterprises and institutions have been provided by BONO with custom tailored services, covering all sectors such as finance, education, electricity, energy, tobacco, communications, pportation, administration, real estate and so on.

Four problems to be solved in George's white entry into the school uniform market

For this time, George White extended the business map to

In the field, the investment community generally expressed optimism that school uniform customization is regarded as a major moving point of George's performance growth in the future, and the total volume is estimated to be over two hundred billion.

In Georges white, the investment department even played a beautiful banner: saving school uniform is to save youth. However, I am cautiously optimistic.

If I want to do a big job in school uniform, I am afraid there are still a few major problems that need to be carefully considered.

First question: too deep water, how to intervene in the local school uniform market?

And children's clothing, youth sports and leisure clothing market is totally two different systems. In society, dealers and agents who have channel resources operate well in the market oriented brand, but this does not mean that in the closed school uniform market, according to the traditional "business rules", there will be good results.

There are too many interests involved in production. As the saying goes, "water is too deep".

Georges white may have difficulty in running school uniform as a unit.

Partners who participate in school uniform business may have some resources accumulation in the fully competitive clothing business circle, but even if they are able to enter the education system safely and smoothly, even if they are able to enter the education system safely and smoothly, it is necessary to ask for a question mark.

In fact, apart from Georges Bai, the most famous domestic companies.

Long march in advance

Market.

But judging from the previous development of children's clothing business in the field of uniforms, the effect is not very good.

In Ningbo, the famous brand name of a famous school uniform has finally occupied part of the market share after many years of operation. The boss once tried to expand the business scope to the primary and secondary school in Hangzhou area, but after many attempts, it finally gave up.

The boss sighed: the water of the school uniform is much deeper than I thought.

Second question: too thin, how to find a profit balance point?

The supply of school uniform in China is indeed a very large market, but

The profit from the order is actually very low.

This is also a major reason why school uniforms have not been marketed for a long time.

Although George White has capital markets

The reputation of the first unit has absolute advantages in the uniform production of business organizations, such as "public inspection, law enforcement" and other departments, but the profit of the school uniform market is far less than that of the above category.

If George White runs his school uniform business in accordance with past "group buying big client thinking", this project may not be able to go smoothly.

Under the current environment of education industry, the price of school uniform can not be free.

George White and ready to participate.

As a partner, it is a problem that needs wisdom to solve the problem of seeking profit points in the already small orders.

Third question: product control strict, how to solve the quality control requirements of school uniform products?

The quality and safety of children's clothing has always been the hardest hit area in the domestic clothing market. This is also the feedback from the quality inspection department on spot checks of children's clothing brands on the market.

At present, domestically produced

In fact, there are no authoritative third party testing institutions regularly monitoring, most of which are self checking by enterprises. The quality of school uniforms actually does not have a reliable guarantee.

Faced with frequent incidents of toxic school uniforms in recent years, parents and students are more of a brief protest. Eventually, the regulatory authorities are just making a blind eye.

Because of the differences in the quality of uniforms, uniforms and other details in different places, the relevant national GB safety regulations are also lacking.

According to George White's vision, the long-term goal of getting involved in school uniform is to create "China".

The first brand, under this objective demand, is uniformed.

Procurement, processing quality, garment quality control and other aspects will face higher requirements.

Of course, this is a good thing for students, but the uniforms that could be produced in the manufacturing enterprises in the near future need to experience more stringent quality control management.

Fourth question: design is difficult, how to produce satisfactory product design?

It is undeniable that at present, primary and secondary school students in China are

There is a rigid demand for improvement, but the fact is that it is hard to adjust.

Under normal circumstances, school uniforms in various areas are jointly developed by the local education committee and the school. In fashion styles, most of them will follow the traditional school uniform style of the school in the past years.

In the past, because of the school monopoly, parents and students' dissatisfaction with school uniforms could be silently put up with, but now they are different. Both the rise of individualized education and the aesthetic progress brought about by social development require.

In the process of growing up young people, carrying more familiarity and connotations, now there are well-known clothing enterprises to do their jobs, and if they do not do well, enterprises will have to face the Tucao of Shan Hai tsunami in social media. The boss's face is small but rises to the level of brand reputation.