The Diversity Of Clothing Products In Japanese Department Stores Is Facing Challenges.

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Manufacturer's production reduction

The diversity of clothing items in stores is facing challenges.

Based on this situation, large department stores in Japan are making efforts to develop and sell women's clothing brands that are designed independently.

And its own

The high yield also makes the managers of department stores realize that the development of their own products is of great benefit.

Tokyo, Shinjuku, Shinjuku, Shinjuku, Shinjuku

There is a shop called "No.21" in the corner of the 2 floor of Shinjuku store in Tokyo. There are all kinds of women's boots on the shelves.

This is a brand developed by the three Yue Yi Dan holding design, referring to customer needs and jointly developed with a number of shoe manufacturers. It was founded in 2011, and the price is lower than that of other non proprietary brands.

Last year, the brand's annual sales volume was 980 million days (about 64 million RMB). From this year, the brand's business category will expand to package, hats and so on.

The addition of private brand helps to control the purchase cost of department stores, which is also labeled with "high yield" and "even low quality".

Tokyo Island, West Island

The clothing and grocery brand "LimitedEditon" is a private brand operated by SOGO.

Although the brand started in 2009 alone, its annual sales reached about 120 billion yen (about 7 billion 800 million yuan) last year, accounting for 15% of the total sales of department stores.

At the end of May, the brand also used Brazil designers to focus on developing its own products that were sold for a limited time.

Takashima Ya has also started selling women's clothing, children's clothing and so on since the spring of this year.

The Krarat, which was jointly developed by the big pill, song Ban house and the fun club, began to enter the market in March this year.

The strengthening of private brand in department stores is related to the source of commodity supply, the severe management environment of garment manufacturers.

Nowadays, the competition between low and fast fashion brands is becoming increasingly fierce. The phenomenon of brand withdrawal from shopping malls or reducing the size of shops has emerged one after another.

There are even shops outside the city in the department store where goods can not be covered with shopping malls.

The "WORLD" of large garment enterprises, as of the end of 3, abolished 13 brands and closed about 17% shops nationwide, totaling 479.

OnwardKashiyamaCo., Ltd., as of the end of 8, it is expected to close 113 stores, including shops in department stores, and prepare for the main brands such as "23 districts".

The three Yang chamber of Commerce, which once entered into a business agreement with the popular brand "BurBerry", has closed about 30% shops (about 360 original shops) nationwide, due to the expiration of the contract, and the remaining shops have been pferred to other brands.

The "three year old windbreaker"

For department stores, if the sale of self brand goods is poor, they will be faced with inventory risk.

The the Atlantic president of the three Vietnam Yi Dan Dan stated the following reasons for actively developing self owned brands: "no place can be left empty.

We can only do this awareness and work hard.