Young People Are Looking For Uniqueness Instead Of Buying Jewelry.

Unlike handbags and garments, jewellery brands are sold entirely on the basis of original stones, and the concept, series and design of new products are their premium sources. The special consumption habits of the Chinese market, which value the basic value of jewelry, are too few for those who are willing to pay for the design. For most jewellery brands, it is a thorny problem. The current economic downturn is just magnifying the problem.

Astute Consumer We have learned to see the factors that determine the value of diamonds, such as fineness, luster, cutting shape and penetrability, and then make a preliminary evaluation of diamond rings or diamond necklaces. If the premium is too high, they will probably choose to give up.

Even the holiday gift market, the position Tiffany has been best at, is facing a crisis in recent years. You may have noticed that jewelry has not been included in the list of the best Christmas gifts Top 5 for a long time. The younger generation with relatively strong spending intention is more willing to spend money on UAVs, balancing cars, travel tickets, etc. wearable devices Even more cool and interesting products such as GoPro, even the innovative products that had saved Tiffany from 1970s to 1980s, could not improve the situation with relatively inexpensive silver jewelry.

In a May report, Reuters called Tiffany "the old world." Luxury goods "Similar viewpoints also include Marc Metrick, President of Saks, a luxury luxury department store. Metrick once told the media that he believed that the consumer world had entered the era of "new luxury" the new luxury. Starbucks could be regarded as an outstanding representative of this era, because it successfully upgraded parity consumer goods (coffee) into an elegant and fashionable consumer product.

Behind this trend is the change of people's lifestyle in the world, from simple consumption to consumption. In the first quarter of last year, the overall performance of the US retail industry was sluggish. One of the important reasons is that people spend more of their budget on the experiential consumption industry, such as tourism and entertainment, rather than a single functional clothing accessories market.