EPO, China'S MO&Co. Parent Company, Announced The Launch Of Children'S Wear And Cosmetics Brands.

MO&Co. became the first domestic brand to enter lac Crawford.

Now the economy is slowing down.

The domestic market is faced with a difficult market environment.

How to break the bottleneck and create a kingdom of its own? In July 21st, EPO, headquartered in Guangzhou, announced the development of collectivization.

Brand little MO&Co. and professional make-up brand REC, after the group has a fashionable and fashionable young women's clothing brand MO&Co. and art inspired female gentry style brand 10 Edition.

As the first domestic fashion group to launch cosmetics brand, EPO will further open up the shopping chain of female consumers through the integration of fashion and beauty make-up, and lay the brand's professional and timely appearance.

The combination of fashion and children's clothing creates the same cool wardrobe for the next generation of MO&Co. and Edition 10 consumers.

Through cooperation with the world's top creative people, EPO fashion group has always focused on the spirit of originality, constantly integrating elements such as fashion, music, art, design, fashion lifestyle, bringing a unique attitude towards life, providing a style wardrobe full of Mashup and personal taste for the metropolis independent women who love life and work. Besides, the brand MO&Co. and Edition 10 of the group have attracted extensive attention from the fashion industry for its unique, bold and innovative marketing.

At present, the 12 year old women's clothing brand MO&Co. has become the coolest, most successful and most popular fashion brand in China. Its frank, independent, wonderful and cool MO Style has won rapid and steady growth and a warm response from the market.

It is reported that by the end of 2016, MO&Co. will have 600 entity stores in Greater China, and has 6 direct outlets and 36 wholesale business customers in Europe, Paris and London. Its market covers 18 countries and regions in the world, plus online e-commerce, with annual sales of RMB 2 billion 400 million yuan.

The group's Edition 10 brand has also attracted the attention of the fashion industry overseas. Currently, it has 90 stores in Greater China, plus online e-commerce. It has 5 direct outlets and 25 wholesale business customers in Europe, with an annual sales volume of 300 million yuan.

In today's fashion retailing industry, the steady growth of EPO fashion group can be seen as an uptrend. The sales growth of MO&Co. and Edition10 in 2016 increased to 40% from 1 to June. The growth rate of the company was 15%, and its profit grew by 54%. The EPO fashion group's performance increased steadily over the 12 consecutive years.

Not only offline entities sell well, but EPO fashion group's business channel performance doubled over the years.

MO&Co. and Edition10 2015 electricity supplier sales exceeded 200 million, as of June this year, sales grew by more than 100% over the same period last year.

What is more noteworthy is that the two brands of Edition 10 and MO&Co. have entered the most fastidious global top fashion shopping destinations such as old Buddha's department store, Selfridges, Opening Ceremony, de Bijenkort, Lane Crawford and so on. It has set the best example for the Chinese fashion industry to explore the overseas market mode, and has also impressed the world on Chinese fashion design. Originally, China has not only processed cheap industry but also has high value-added Chinese design and Chinese brand.

In the domestic fashion brand group development mode, one is to launch the clothing brand matrix, the two is to expand overseas acquisitions. The EPO fashion group once again breaks the traditional development mode, spreads the enthusiasm of Cool & Fun lifestyle to a broader field, creates a multi dimensional brand synergy effect through fashion, beauty makeup and children's clothing, condenses its own characteristics of the consumer groups, and meets the needs of more different age and gender consumption.

EPO fashion group's latest professional make-up brand REC, from research and development, raw materials to manufacturing, has chosen to cooperate with suppliers from all over the world. In order to ensure the best quality professional products, and has experienced more than 1 years of self channel testing, it has officially operated independently in April this year. If it does not come, it will form the mainstream shopping center and department stores, online Tmall and Eshop, and EPO cosmetics group's own cosmetics channel, and so on.

Due to the dynamic growth of social population, the improvement of people's consumption ability and the maturity of brand concept, EPO fashion group said that the children's clothing market is also full of potential.

"It is our only mission to be a quality and individual conscience product that consumers can afford," Jenny said.

This is also reflected in its new brand of children's clothing. The natural skin care materials used behind the design of little MO&Co. are naive and cool.

In recent years, some fast fashion brands are no longer the ones that attack the city, but the appeal of Chinese design is getting higher and higher.

Market data show that China will have 500 million people in the middle class in the future, and its consumption concept is gradually awakening. They are tired of mediocrity, poor quality, and no personality products, instead of pursuing high quality products and services.

EPO fashion group, from the beginning of its founding, will provide Chinese consumers with both quality and taste of fashion products.

"EPO fashion group is an atypical enterprise. Everything is natural when we come to this day," Jenny said. "We will not do things that we are not good at for scale, nor will we blindly expand for fame and numbers.

Summing up these 12 years and making 4 brands, the reasons are very simple and simple. All figures can not be separated from two words: initial heart.

Jenny said in an interview with fashion headlines that everything still has to go back to the essence of the product. What kind of products can you make and how do you move people?

Looking forward to the future, EPO fashion group aims to become a truly international multi brand fashion group, and focus on providing the global middle class with an attitude, high quality, cost-effective fashion products.

Jenny said: in the second half of this year, EPO fashion group will launch the Hongkong market in an all-round way. Its target is that by the end of 2020, its brand will cover 80 countries and regions with a total revenue of RMB 11 billion 900 million yuan, which will push the real Chinese design and creation to the world.