Andrew Wants To Customize Sneakers For Phelps Who Doesn't Wear Shoes.

August 3rd, relying on the sale of Stephen Curry. Basketball shoes , Andrea Amazing profits. Last month, Spieth (Jordan Spieth wore their "intelligence"). Golf shoes They helped them to show their progress in science and technology. However, the latest move of the sports equipment company on shoes has surprised some observers. It is reported that Olympic swimming champion Phelps (Michael Phelps) will also wear Andrew's shoes.

The Baltimore company released a customized sneaker this week, dedicated to the world's top swimmer. One of the places where shoes attract eyeballs is the use of 3D printing sandwich technology, which Andemar used in the UA Architech series earlier this year.

Andemar also added some touching little details to his shoes, which printed the footprint of Phelps's newly born son Bumer (Boomer) on the interlayer. As a personal reminder, Bumer went along with him every step of the way.

Although these marketing can be said to be in place, there is still something that people can not help but smile when Phelps appears in front of the public. Swimmers are all naked when they are playing, even in training.

But for Andrew, shoes are a lucrative business. In the first six months of this year, their footwear sales surged 61% over the same period last year, reaching 507 million dollars. Although the sales of sportswear business were higher than that of $1 billion 280 million for the same period, the growth rate of 19.5% was obviously less than that of the sports apparel business.

Andemar announced that they plan to launch a new color system for the US $300 UA Architech later this month. This training shoe was first sold in March, and it was broken in 20 minutes. Although 3D printing is at least in the moment, it is hard to become a big selling point for shoes, but the hype of Olympic champion and innovative technology is really hard to resist.