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Shoemakers In Taiwan Are Rooted In The Field Of Sports Shoes.

2016/8/7 16:21:00 115

Footwear IndustrySports ShoesDesign

The Rio Olympic Games in Brazil officially opened, and the global movement was in motion, Taiwan. Shoemaking industry For a long time Gym shoes The field is rooted and can be called sports shoes manufacturing. Design However, the pace of R & D investment and expansion has not stopped.

According to the statistical prediction by Euromonitor International, the annual growth of global footwear output ranges from 5% to 10%. By 2018, the global output value can reach US $492 billion. The footwear industry is growing steadily and optimistically. According to SGI statistics, the current global sports shoes market is about 460 to 50 billion US dollars, and the growth rate is higher than that of the overall footwear market.

Shoemaking in the first half of this year, shoemaking, the world's leading shoe maker, consolidated its revenue in the first half of the year to NT $140 billion 730 million, an annual increase of 5.9%. In the first half of the year, the combined revenue of Fengtai was 29 billion 659 million yuan, an annual increase of 13.1%. The combined revenue of 100 and the first half of the year was 5 billion 201 million yuan, an annual increase of 14.7%, and the consumption effect of the Olympic year was quite obvious.

In addition to the Olympic theme, the popularity of sports and the leading edge of Taiwan's technology, the shoe industry is heating up in Taiwan. The foundry production and R & D design ability of Baocheng, Fengtai and other Taiwan shoemaking factories has not only created the classic shoes of Nike Ju (Nike) "Jordan shoes", but also gained the trust of many international factories over the years.

Baocheng has been investing in the field of sports shoes since 1978. With the development of design capability, it has spanformed from OEM to ODM. At present, the international brands of OEM include Nike Ju (Nike), Adidas (Adidas), Rui run (Reebok), Athers (Asics), Puma (Puma), etc.

Footwear makers in Taiwan share a considerable share of the global sports shoe market and continue to invest in research and development. In 2015, 317 million 500 thousand pairs of shoes were produced, and the Nike R & D center was set up in Fuxing Industrial District of Changhua County in the early years. The new R & D building was still built, and the UnderArmour creation center was completed in Taichung. Including shoe material, automation process, production technology and efficiency, lightweight, elastic shock avoidance and other improvements are the direction of R & D design.

Fung Tai's future business strategy, which focuses on Nike's foundry market, will also be "double arrow". In addition to expanding R & D investment in Taiwan, Fengtai has expanded its operations in India and Indonesia. In order to maintain the leading industry development and technology energy, Fengtai has greatly strengthened the layout of R & D centers in recent years, and the first R & D center in Vietnam is located in Vietnam. Fengtai will accelerate the introduction of automated production in the future, in response to the increasing operating costs in mainland China.

Due to the strong recovery of Adidas, shoes and sticky Fasteners Factory hundred and in addition to the supply of new football shoe materials, in 2017 will cut into Adidas other sports shoes product line, hundred and four elastic elastic belt and one piece of shoe upper cloth and other new products continue to increase production. Legal analysis, 100 and new orders of four faced shoe upper cloth from Adidas and Clark will bring a new wave of growth momentum to Baihe.

In addition to design and manufacture, Baocheng has also entered the field of sports apparel and sports shoes sales channels through mergers and acquisitions and strategic cooperation in recent years, directly stepping into the surrounding sports market, and further grasps the major events such as Olympic Games and world football games, and sports consumption opportunities.

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