Wuxi'S YOUNGOR Family Spends Huge Sums Of Money Asking International Designers To Decorate Their Stores.

Rio Olympic champion weightlifting Shi Zhiyong appeared in Wuxi.

At the opening ceremony.

Let the young Olympic champion stand for himself, a 36 year old YOUNGOR.

Part of younger pformation.

On the same occasion, Li Rugang, chairman of YOUNGOR clothing Holdings Limited, the younger brother of Li Rucheng, the chairman of the listed company's YOUNGOR (600177.SH), has made many speeches after resigning from the listed company. He told reporters that YOUNGOR has a history of more than 30 years. Some of the original consumers are now more than 60 years old. They are no longer YOUNGOR's consumer groups.

Since last year, YOUNGOR has begun to pform some flagship flagship stores, hoping to attract consumers with more fashionable faces.

YOUNGOR's newly opened Wuxi YOUNGOR home decoration costs total about 30 million yuan, has hired the international top designer Philip Handford team, this group once was Burberry, and so on.

The brand has designed the interior space of the store.

YOUNGOR said that the world's top designers should be invited to design stores.

The cost of decoration design of a store 30 million has created the highest record of YOUNGOR's single store in more than 30 years.

Li Rugang introduced YOUNGOR's YOUNGOR home in Nanjing Road Pedestrian Street, Shanghai's core business area. Last year, it only cost about 20 million yuan.

Fang Xiaobo, a clothing industry practitioner, told reporters that 30 million of the cost of a single store is a big hand in the domestic men's wear industry.

The price of YOUNGOR's shirts is 400~500 yuan, and the price of Zegna shirts is around 3000 yuan. Xu Peng, YOUNGOR's brand director, said that the difference between the two "hardware" is not significant, the quality is quite similar and the material is similar.

Li Rugang said that the quality of YOUNGOR clothing has been improving rapidly in recent years. What we need to do now is to upgrade the "software" part of the product. From the shopping environment, the store space, the store service and the international brand gap, the value of clothing products is about 30%, which is determined by "software".

Under the impact of the electricity supplier, the clothing industry has declined in some well-known clothing brands' revenues or profits, and the number of physical stores has been reduced.

Li Rugang said, the electricity supplier will divert a part of consumers, but this shunt effect will stabilize at a certain stage.

High class clothing, high priced clothing, still need to experience in the physical store.

The process of urbanization in China is still advancing. More consumers will enter the city from the countryside and will consume more brand clothing products.

There is no doubt about the prospect and potential of the domestic garment industry.

For the impact of the electricity supplier and the pformation of brand younger, YOUNGOR proposed a big store mode to deal with, that is to say, there are 1000 large stores with annual sales volume of 10 million yuan in the whole country.

Wuxi YOUNGOR's business area is 2000 square meters. According to Li Rugang, the store expects annual sales of 20 million yuan.

YOUNGOR makes clothes, and sales channels tend to purchase property directly.

The YOUNGOR house in Wuxi bought the entire property in May 2011, and the purchase price was 255 million, of which 15 floors were on the ground, 1 on the ground floor, and 11 thousand and 300 square meters in floor area.

YOUNGOR's home in Shanghai is also YOUNGOR's own property. Besides, YOUNGOR stores in Yancheng, Jiangsu and other places also bought YOUNGOR more than ten years ago.

The big shop mode may lead to the high cost of YOUNGOR. Li Rugang responded that YOUNGOR bought large quantities of its own property in the prosperous commercial areas, so that employees could build strong confidence in YOUNGOR brand and enhance the brand image.

In recent years, multinational clothing brand UNIQLO, ZARA and other new stores opened in China are mostly 1000 square meters of large shops.

YOUNGOR has opened a large store, on the other hand, will reduce the number of existing stores. YOUNGOR has publicly declared that in the next 5 years, the existing more than 3000 stores will be compressed to about 1000 stores in the future, and the volume of business will be doubled, that is, the annual revenue will be about 10 billion yuan.

Li Rugang said, in general, the property of the core business circle is limited, and the issuance scale of currency will become bigger and bigger. The value appreciation of the purchased property is very obvious these years. Buying a house is more cost-effective than renting a house.