UA Took The Contract Of The Major League Baseball And Took The Lead In Nike.
It is reported that Under Armour will become the official Jersey supplier of MLB from 2020, and this is the first time that UA has won the sponsorship contract of the four largest sports league in North America.
However, because the paction has not been officially announced, the specific contract figures and details are not known.
MLB's current Jersey is made by Majestic, and the contract between the two sides will expire in 2019.
Now that UA has won the MLB contract, it is finally able to have an official alliance partner who can really challenge NBA.
Although MLB's attention and business value are not NFL and NBA, it is basically in the same order.
For a challenger brand, at least it is a good start.
Since the parent company VF has been trying to sell Majestic in March this year,
Sports business
It is also logical for MLB to change its sponsors.
Rival Nike is another sponsor that has been replaced by UA.
It has been providing sports underwear for MLB since 2009, and the mini hook of the baseball players' neckline is Nike's few brands in this event.
UA's sponsorship in MLB is even more opportunistic.
Apart from the shoes, arms and Mittens provided by some players, it has a small market share on the catcher's equipment.
Although this role is not rated as a star in baseball games, UA's brand exposure should be higher than that of a TV player when it is shot on the front side of the TV.
Nike
There are many small ticks on the neck.
Bratman, former vice-chairman of Baltimore golden Orioles, believes that the agreement can attract more star players to UA sponsorship.
At the same time, MLB will benefit from such a brand with high customer loyalty.
"The league has been trying to become younger, to grow their fan base."
He said, "for the millennial generation, UA obviously has a pretty cool image, and the sponsor Majestic is not as high as before.
Perceived Brand Quality
"
UA also tried to become a NBA shirt sponsor last summer, but eventually lost to Nike in the bidding process.
In rugby, UA has provided clothing for the lively NFL draft day, but Nike still guards the position of the league's official jerseys.
This also reflects the different strategies of the two companies and their roles.
Nike, as the industry leader, controls the core sponsorship contract and the already famous top star resources, but UA is willing to invest in young players to support university sports.
After all, as challengers themselves, they are just like a new talent with potential but unknown future.
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