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Recently, Marquee Brands Bought The Sports Brand Body Glove.

2016/11/3 11:00:00 99

BrandBruno MagliMarquee Brands

 Body Glove

Last February, we bought Italy shoes.

brand

Bruno Magli

And last July, after the acquisition of British brand Ben Sherman, brand management company

Marquee Brands

Recently, the US extreme water sports brand Body Glove has been acquired in southern California.

Marquee Brands said that although today's sluggish retail market has led to the decline of other surfing brands, such as Billabong, Quiksilver and Roxy, Body Glove is still a promising brand.

Body Glove is an American brand founded in 1953 by twin brothers Bill and Bob Meistrell. It started with the invention of neoprene insulation diving suit.

The brand does not have flagship stores in the United States, but it probably has 100 stores. Michael DeVirgilio, President of Marquee Brands, expects to open its first flagship store in California or Florida within a year to a year and a half.

Marquee Brands declined to disclose any financial data, but it is reported that in 2013, Body Glove's total sales volume was $80 million.

Marquee Brands will plan to open West Coast studio to support Body Glove's brand management and sales team.

After the completion of the acquisition, the Meistrell family still maintains a minority stake in the brand.

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