Russians Also Love "Double Eleven" To Enjoy Discount Sales Promotion.

In China, November 11th is known as singles day.

In recent years, with the electronic commerce platform and network

Rapid development, this day has become the carnival of all online shopping enthusiasts, referred to as "double eleven".

This activity first appeared in Taobao in November 11, 2009. After November 11th of each year, Taobao sellers will set up discounted prices to attract more buyers.

It is understood that some Russians have expressed doubts that this is just a marketing tool, and that the sale is likely to be out of date products.

However, after the test of time, many Russians took part in "

Among the shopping forces.

During the "double eleven" period in 2015, Russia's "chopped hands" and Chinese netizens enjoyed the carnival of discount promotions, leading to the nearly collapse of the payment system of local banks.

The Russians used to buy more products from China.

But now, the most popular commodities are gradually turning into new consumer goods, such as UAVs.

In terms of daily necessities, the sofa bed was once a very popular product in Russia.

In addition, the power balancing vehicle used for the ride also creates a high sales volume.

During the 2015 World Internet Conference in Wuzhen, Russian Prime Minister Medvedev and a group of Russian entrepreneurs exchanged experiences with a group of Chinese entrepreneurs such as Ma Yun. Ma Yun once mentioned that during the "double eleven" period, 1 out of every 10 Russians visited Taobao.

We can see that the "double eleven" has great influence on Russia.

Russia's online shopping platform is mainly divided into three, according to cross-border trade total sales, ranked first in global express, ranked second is eBay, ranked third is Amazon.

Alibaba, which specializes in wholesale online shopping, accounts for 6.4% of Russia's cross-border trade.

In 2013, the US online promotion Festival "online shopping Monday" began to rise in Russia.

Russia's online shopping Monday is held in January every year, when Russian shopping peak and New Year holidays are coming, and sales of online goods are higher than usual.

Russia held the first online shopping Monday in January 28, 2013, when only 6 companies were involved.

By 2014, more than 50 online retailers were involved in this activity.

These retailers cover various fields, including children's products, household appliances, clothing, shoes and hats.

The Russian Internet has also held a promotional campaign called "black Friday".