Yi Hong: Carving The Fashion Kingdom With Artisan Spirit

When many garment enterprises lamented the bad environment and shrinking positions, Humen's

The brand name Australia has gone up against the market. It not only successfully completed the established sales target, but also added dozens of stores and developed new product lines. What is the secret of its success? Without it, the only thing to concentrate on is because of its firm commitment to the cause of clothing, not forget its original intention, and go all the way forward, carving out the unique fashion kingdom with the spirit of craftsman.

Design is king's ambition to create original brand of designer.

Yi Ao Eall.CZ is the main brand of Yi ho Garments Co. Ltd., founded in 2009, its predecessor was the ITU fashion design studio founded in 2005 in Humen.

At the beginning of the establishment of the studio, Italy first established the competitiveness of products as the top priority for development.

At that time, the clothing market belongs to the era of imitation and follow suit. Most enterprises are studying the rapid expansion of the market and the pformation of the business mode, and Italy Australia is unique. Taking the product as the core element, the design is regarded as the key to product and brand building.

Italy believes that the market is always changing. A business model has not been studied thoroughly before. It is often replaced by another innovation. Good products are the core of the brand. No matter how the market changes, the soul of the Italian brand is clothing design.

For this reason, for more than ten years, Italy has been sticking to the dream of the design studio stage in the early stage of its pioneering work. It never forgets the original intention, firmly believes in the power of design, sticks to the design concept of other styles, and constantly promotes the connotative value of the brand while developing pragmatically.

Italy Australia

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For the enterprise's core products, optimizing technology, keeping up with the trend of fashion, and gradually forming its own style and characteristics, the main purpose of its design is the integration of human and nature. Therefore, regardless of color or fabric selection, it emphasizes the love for nature and the value of the environment.

As the core Department of the brand, the Italian brand design department conducts in-depth research on the domestic and foreign markets every year, surveys the trend and market demand, and searches for the design inspiration from Europe, the United States and other fashion birthplaces, learning from the advanced and excellent design masters, and truly enhancing the brand's design ability.

At the same time, the design department of Italy Australia also attaches great importance to the docking with the market. On the one hand, it will thoroughly communicate with the terminal franchisees through order, while absorbing the feedback from the market while pferring the design value to customers. On the other hand, it organizes designers to go deep into the terminal stores to contact consumers at any time, and spreads the design concept and brand connotation to understand the needs of consumers.

In order to do a good job in designing talent reserves, the design department of Italy Australia has established extensive cooperation and exchanges with major institutions of higher learning.

Exchanges with Dongguan Design Department of Career Technical College and Dalian Institute of technology Clothing Institute and other institutions, the designer's thinking and experience to the design of students, to establish students' confidence and sense of honor in the design work.

In recent years, China International Clothing and fashion fair and Hongkong Fashion Festival are all interested in the brand of Australia. The design and products of Italian Australia convey a message to businessmen, buyers and partners at home and abroad: China is not only a big country in production and processing, but also a big country with original design power.

This persistence in product and persistence in design, although it has lost the opportunity for rapid development in the short term, has made the enterprise competitive in the next twenty years in the long run.

More than ten years of baptism has created the core value of the Italian brand.

The design department of Italian Australia has gradually developed into a brand design team with 20 people since 2005. It is especially worth mentioning that in June 28th this year, the Ministry of human resources and social security and the China Textile Industry Federation jointly awarded the honorable title of the "advanced group of the national textile industry" at the commendation conference of the advanced collective, model workers and advanced workers of the national textile industry.

With the development of the design department, the Italian brand is also playing an exclusive role in the women's clothing market. It has more than 200 stores all over the country, and the sales volume is among the best among the similar brands in the market.

Quality supremacy firmly grasps the lifeline of the enterprise

From the day of the establishment of enterprises, the management of Italian Macao has begun to stress quality awareness and quality control. They believe that "quality is the lifeline of enterprises". Therefore, the quality requirements of the clothing industry are very strict, and we are striving for excellence in the fabric, creating new innovations in design, saving costs in management, and striving for first class products.

In 2016, in order to further improve the quality level, the quality control department was set up in Italy and Australia, and a senior professional leader who worked as a multi-year production director in Taiwan funded enterprises was appointed. He led more than ten people in the quality control department to carry out more stringent quality supervision for the Italian Australia, from fabric selection to product production and sales, and strictly control every link, creating more high-quality products and setting up a more perfect brand image.

Facts have proved that this move is wise.

Many customers responded fairly well to the products of 2016, and thought that the quality of Italy's products has gone up to a higher level, and they have more confidence in the Italian brand.

Market oriented, strive to expand development space

After more than ten years of steady development, Yi Hong has already had a large number of loyal fans. Italy has heard their voices in time to provide better products and services.

In recent years, some of the old customers have reflected that although they are very fond of Italian Australia, some of their products are not able to handle them.

After market research, new business opportunities were discovered in Italy and Australia, and the second product lines of the brand were launched. In the 2017 spring summer new product conference in September 24th, Yi Ao announced the news.

It is reported that the positioning of the second product lines in Italy is completely different from the original style line of Italy Australia.

The first line's brand proposition is "symbiosis with nature", while the second line advocates "walking with the times". Although the two are not contradictory, their styles are totally different. Compared to the second lines, the orientation of the consumer groups is younger and the style is more fashionable.

Specifically, the target group of the second lines is about 20-30 years old. After graduating from University, they enter into social work, know how to live, love their work, their health and pursue the fashion of the white-collar women and the elite of the workplace. Around this group, the life scenes are set up with three series of commuter clothes, dating clothes and sports outfit. The style is exquisite, beautiful, noble, simple, fashionable, no exaggeration, no weird and no publicity.

Second part of the new product line has been displayed at the press conference that day, and its chief designer, Lian Shiwu, a senior designer from Korea, has also appeared.

"Next, Italy will continue to adhere to the brand ideal, improve internal quality, constantly improve product quality and brand image, enrich product content, create more beautiful life for consumers, create a unique fashion kingdom of Italy," and talk about the future. The management of Italian Australia is full of confidence. The clothing shoes and hat net will continue to report relevant news for you.