Open And Intelligent Jingdong Logistics Has Become A Lever For Leveraging Jingdong'S Strategic Pformation.

In the logistics industry, a brand new - "

Logistics is born!

In fact, Jingdong logistics is not unfamiliar to many people who love online shopping. When we go shopping in Jingdong, we can all realize its convenience.

After providing nearly 10 years of value for Jingdong users, Jingdong logistics is fully open to the challenge, so that more businesses can also use Jingdong logistics to bring the same value to their users.

My understanding of Jingdong's logistics opening is based on a famous clothing brand, Lining.

Lining once was a brilliant one.

Brand, however, in the 2012 fiscal year, 2013 fiscal year, and 2014 fiscal year, there was a continuous loss of 1 billion 980 million yuan, 390 million yuan and 781 million yuan.

What exactly is the problem? Some say it is because of the paranoia of marketing strategy such as "post-90s Lining", but in fact it is largely due to huge inventory.

In 2015, after Lining stressed Zhang Shuai's printing, he decided to pform the supply chain by "Internet +".

After in-depth contact with Jingdong, at the end of December, it announced a strategic cooperation with Jingdong. Jingdong logistics provided the online logistics service in North China for Li Ning Co.

At that time, the logistics system of Li Ning Co could only be described by one word "complex".

Its warehousing distribution links are divided into two systems online and offline, independent of each other.

Online, it is made up of the place of origin, the storehouse and the store.

The locker shops are connected to the production plant and the sales warehouse, to undertake the goods produced by the factory, and then distribute them to the various sales warehouses, and then to sell the local stores through the selling storehouse, to replenish the stores in small quantities and multiple batches. On line, the Li Ning Co has a special electricity supplier warehouse, and the factory supplies the warehouse directly.

The problem of "complex" logistics system is that online and offline inventory can not be shared and allocated, resulting in high inventory redundancy and low efficiency.

After joining hands with Li Ning Co, what did Jingdong logistics do? It is also a word "integration". Through the integration of online and offline warehouses of Li Ning Co, the inventory of distributors and stores was opened up, which not only reduced the storage land, but also realized the sharing and intensive cost savings, reduced inventory redundancy and improved inventory turnover efficiency.

In March, Li Ning Co finally saw the dawn of profit after losing for three consecutive years.

In the 2015 fiscal year report, Li Ning Co realized a profit of 157 million yuan in 2015, including gross profit margin and operating cash flow.

It needs to be pointed out that the service provided by online logistics under the Jingdong logistics has played a key role.

This is an important inspiration for clothing brands in the cold winter.

As we all know, the current economic environment is not good. Economists call it L. The implication is clear: it takes a long time for Naylor to tighten his belt for the winter.

In such a cold winter, clothing brands are the first to bear the brunt of the impact and impact.

Under such circumstances, I think Li Ning Co and Jingdong logistics cooperation brings gratifying results, which is worth learning from the clothing brands.

A common enemy faced by clothing brands is "stock".

How did the stock come into being? One reason is similar to the Li Ning Co above, that is, online and offline warehousing has not been opened up, resulting in inventory redundancy. Another reason is that the stock of online platforms has not been opened up. The clothing brands usually have flagship stores on the platform of Jingdong, Tmall and even vip.com, etc. each platform has different inventory and fragmented, resulting in the inventory, cost and efficiency can not achieve the best.

Jingdong logistics provides warehousing and distribution integration solutions, by opening up online and offline inventories, clearing the inventory of online multiple platforms, so as to achieve inventory sharing and integration, thereby enhancing the efficiency of supply chain.

In addition, there is another reason for inventory, that is, because of the lack of understanding of consumer demand, resulting in the production of clothing unmarketable inventory.

In this regard, Jingdong logistics also has a unique secret, that is, the C2B brought by big data.

The logistics system of Jingdong is involved in the order data of merchants, so as to analyze the core value data of the order distribution, sales data, consumption behavior and turnover data of merchants, and then provide valuable reference for the future style design and other aspects of the business. It can also provide help in the aspects of stock distribution, sales forecast and stocking, which will make the inventory of the merchant more match with the needs of consumers, and the result is also to reduce inventory and enhance efficiency.

Open and intelligent Jingdong logistics has become a lever for leveraging Jingdong's strategic pformation.

Jingdong logistics is the word "fast" in the eyes of many people.

However, Jingdong logistics is not simply a fast delivery express, but an open and intelligent logistics solution provider. It can provide online, offline, multi platform, full channel, full life cycle, and full supply chain logistics service products.

According to the data disclosed by Jingdong, Jingdong logistics has formed three network layout of small and medium-sized logistics network, large logistics network and cold chain logistics network. It has 7 intelligent logistics centers, 254 large warehouses, 5 million 500 thousand square meters of storage facilities, 6780 distribution stations and self promotion points, and has completed the coverage of 2646 districts and counties nationwide.

Coupled with this year's double 11 screen of UAV delivery, no warehouse, intelligent robot equipment and so on, and triggered the industry's shock in the 11.11 hours of the morning only 12 minutes and 31 seconds to deliver the success of big data skills, Jingdong logistics is a huge and intelligent system.

Now speaking of "Internet +", more is the front end of consumers, but what I want to say now is that the Internet, intellectualization of the supply chain, perhaps, can inspire more vitality for traditional enterprises and brands.

Just like Li Ning Co's clothing brand and other more traditional industries are facing the problem of low efficiency of supply chain. Through the combination of intelligent supply chain solution providers such as Jingdong logistics, it will reduce redundancy and greatly enhance the efficiency of supply chain.

At the same time, it can also guide and manage the front end from the back end under the drive of big data, so as to achieve a benign interaction effect.

For Jingdong, the launch of Jingdong logistics brand is also of great significance.

Before Jingdong, the main mode of self - operation is to be self - conscious, but Jingdong logistics is born out of the world. It lets Jingdong export its strong logistics capability accumulated over the past 10 years.

The Jingdong thus moves towards a strategic pformation and will become more open to the development of a platform with greater influence. Jingdong is building a big Jingdong ecosystem.

Hundreds of billions rely on themselves, trillions of ecology, and the full opening of Jingdong logistics, which shows that Jingdong's big ecosystem is ready to come out. It also allows Jingdong to accelerate toward the scale of trillions.

For the traditional clothing brands including Li Ning Co, even the traditional enterprises, it is the most urgent thing to fully leverage Jingdong's ability to develop the supply chain for ten years, to rapidly upgrade its supply chain efficiency and to upgrade to Internet + pformation.