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Domestic Garment Industry Continues To Slump, What Is The Reason For The Sudden Rise Of Discom?

2017/3/1 16:49:00 43

In recent years, the economy has continued downward. clothing Industry costs continue to grow, resulting in a decline in profits every year, a large number of garment enterprises appear negative growth, the number of closed stores is countless, the entire garment industry has entered the cold winter period.

In order to cope with this cold wave, more and more enterprises in the industry are actively seeking new ways to make use of all kinds of skills to please their target customers in order to break through in a depressed market. I learned from my visit that many enterprises seek transformation from terminal retail, while others break through the barriers on line and line to achieve full channel transformation. Others try to enhance the price performance of products to enhance the brand's commodity strength, and strive to get out of this cold wave as soon as possible through various marketing strategies.

From the industry's overall situation, men's wear is more serious than other service companies, but there are also many outstanding brands. Such as international brands Givenchy, Y-3, Gucci and so on, and there are many brands worthy of our attention in China, such as Diconi's men's clothing brand in Guangzhou. It is reported that in the newly concluded 2017 autumn and winter new products conference, the orders of DIKENI and CARSYDA (Jia Shida) of the conglomerate group were higher than that of the target 30% and 185%, respectively, and the number of orders increased. The average increment of the whole group increased by 40%.

From the overall environment, domestic clothing The development of the industry still has much room for improvement. According to the author's understanding, in the middle of the first half of 2016, the number of sales of clothing brands in the industry continued to decline and the number of stores continued to shrink.

In a depressed market environment, how to get out of the predicament and break out will still be a persistent topic for clothing enterprises. In response to market changes, garment enterprises should understand how to keep pace with the times and adapt to market demand. On the other hand, they must understand how to seize opportunities in crisis and keep pace with fashion trends and adapt to market transformation and development.