Adidas Adidas Concept Store "Knit For You" Pre IPO

Not long ago, sports giant Adidas Adidas The famous runners in the United States, running APP Yue run circle, launched a campaign called "I create" online challenge. Users use the "happy running circle" APP to complete the corresponding mileage to light the [adidas# and create the medal for me. The world clothing shoes and hat nets Xiaobian got the latest news. Adidas Adidas is testing a new concept store "Knit for You", through body scan to determine whether it fits well. The sweater designed can be woven by machine in a few hours. Adidas hope can be loved by consumers in this way. If the data and feedback of the project are good, then the new concept store Knit for You will also be an inevitable trend.

Adidas has taken a number of innovative initiatives, including the creation of robot factories in Germany and the United States, hoping to break the conventional cycle of product design from sale to 12-18 months. Adidas hopes that these measures can help them better follow the fashion trend, so that more products can be sold at full price, and before 2020, the operating profit rate is close to rival Nike.

According to the information collected before the world clothing shoe and hat net Xiaobian, we can see that Adidas is a guerrilla shop in Berlin, and consumers can design Merino themselves. Cardigan All the knitting, handwork, water washing and drying steps can be completed in 4 hours at a price of 200 euros per piece.

Consumers first enter dark rooms, and flickering camouflage patterns and spider web designs are projected onto their chest. Sensors can spanform colors and patterns by recognizing their gestures.

Consumers choose their favorite colors and patterns on the computer screen. Then consumers can choose the standard size or determine the size by laser scanning the body. The computer will spanmit the data to the knitting machine of the shop.

Christina Sharif said: "this is a very personalized garment, just like what people weave themselves." She added that the sleeves of her own blue sweater were shorter than the standard size.

Adidas hopes that by 2020, 50% of the products will be able to shorten the production time, which is two times the size of 2016. At the same time, the proportion of products sold at full price will be increased from less than half to 70%.

Adidas brand director Eric Liedtke

Adidas brand director Eric Liedtke said: "if we can make products according to the needs of consumers, then we can reduce risks and be sought after by consumers."

The store called "Knit for You" is part of the research project launched by the academic community and has been supported by the German government. A store assistant said that the store had sold 10 sweaters in the peak season, especially on Christmas Eve.

A spokesman for the Adidas said the company is now assessing the data and feedback of the project to determine whether it is to be promoted. Conceptual stores 。

If you want to know more about Adidas Adidas later stage, please pay attention to the world clothing shoes and hats net report.