Gucci Asia Pacific First Quarter Sales Increased 63.1%

According to the world clothing shoes and hats net, Gucci Parent company, Luxury goods Industry giant Kai Yun group recently released its first quarter 2017 earnings report. According to the financial report, Gucci performance is very eye-catching, sales in the first quarter of 2017 were 1 billion 354 million euros, an increase of 51.4% over the same period last year. Not only that, all sales of the brand have achieved two digit growth, sales of full price goods are excellent, and sales of Direct stores increased by 51.4% over the same period last year. Among them, the growth of Western Europe and Asia Pacific region was the most prominent, which increased by 66.4% and 63.1% respectively, which once again proved the degree of Gucci's current fever.

The surge of Gucci's performance is largely due to the creativity and creativity of creative director Alessandro Michele. Design New trends have been created. From the strong product design, the combination of men and women, to inviting black people to shoot advertisements and blockbusters, using the image of aliens as the models of autumn and winter, Alessandro Michele's new ideas make Gucci's brand characteristics popular and unique. Based on its bold exploration in the fashion industry, Alessandro was named one of the 100 most influential people in April 21, 2017.

In addition to the refreshing creative design of Alessandro Michele, Gucci's creative projects in recent years have contributed to the growth of the Asia Pacific region, and are committed to creating a stronger brand image by providing consumers with creative experiences. Last November, A MAGAZINE curated by invited Gucci creative director Alessandro Michele to become the current editor. In March 2017 and May, Gucci joined hands with the magazine to hold the three city art exhibition in Hongkong, Beijing and Taipei respectively.

The exhibition is mainly presented by the artist Coco Capit n for the A Magazine Curated By Alessandro Michele magazine. At the same time, every city's exhibition has set up the "sound and light immersion projection room". Compared with the Alessandro Michele 2015 exhibition held in Shanghai (No Longer/ Not Yet), the exhibition is not so much a formal exhibition as a formal one, but rather as a personalised and interesting display of the designer.

In addition, other "experience" has also been a great success, such as GucciGram, GucciGram Tian, TFWGUCCI and Gucci 4 Rooms and other online creative projects, has been highly recognized by consumers, especially in the millennial generation. Among them, GucciGram Tian is the main Chinese element, and many artists have extended their creation on social networking Instagram.

The hot degree of Gucci nowadays is obvious to all over the world. Recently, Gucci was awarded the best employer of fashion industry in BoF Fashion Business Review in 2017. It is the only Italy brand in the list.

At the same time, Gucci was also named "the best leadership and development opportunity brand". Thanks to Marco Bizzarri's high degree of spanparency in decision-making and information and the importance attached to communication, Gucci has undergone an impressive spanformation. Speaking of how to use leadership strategies to influence corporate culture, Bizzarri said: "our guiding principle is that" negation is not an option ". When you do something new, people's reaction is usually "impossible". But to rebuild a brand like Gucci, we need to open all possibilities and options at every stage and every process.

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