Ma Yun Visits Hai Lan Group Or Tries To Realize "New Retail" Landing.

In August 13th, Ma Yun, chairman of the board of Alibaba group, visited Hai Lan group.

Accompanied by Chairman Zhou Jianping and President Zhou Lichen, Ma Yun visited the electricity supplier of Hai Lan home, Hai Lan home intelligent storage, Hai Lan headquarters special brand shop and Hai Lan Ma Culture Museum.

"I hope that in the" Internet + "era, we will be able to cooperate with us in the future.

The electricity supplier realizes more deep level cooperation and win-win.

Ma Yun said.

Act as

The first brand of the nation, Hai Lan's home has always been in the forefront of revenue ranking.

In the first quarter of 2017, revenue and net profit rose by 5 billion 159 million yuan and 1 billion 10 million yuan respectively, up 0.55% and 5.47% respectively.

In the view of Ma Yun, the electricity supplier and logistics sector or their areas of concern.

In 2016, the electricity supplier of Hai Lan home combines the brand advantage with the Internet thinking, pays attention to the marketing strategy of product effect integration, and pushes more accurate product choices to consumers through multi-dimensional data analysis.

In order to further optimize the shopping experience of consumers, the company has selected 200 pilot stores in the country to open the mode of sending goods online near the stores, greatly reducing the waiting time of customers outside East China.

The electronic business of the women living in love rabbit opens its operation ideas from marketing, commodities, vision and services, and draws on the operation experience of Hai Lan home brand, selecting the best and selecting the best, and adjusting in time.

In 2016, Haolan's home online sales increased from 3.8% in 2015 to 5.17%. What's worth noting is that the outside world appears to be an inventory channel for e-commerce. The gross margin of Haolan's home line has reached 60%, up 2.18 percentage points over the same period last year.

You know, the gross profit margin of its offline stores is only 38.79%.

In terms of logistics, Hai Lan home launched a new logistics park in 2013, introducing intelligent interconnected storage management platform.

At the same time, in September last year, the SAPTransportation Management on HANA (pportation logistics management) solution was formally launched, which reduced the cost of 10%~15% pportation for Hai Lan's home, realized the accuracy rate of 100% loading, improved the efficiency of 50% cargo inspection, and improved the overall logistics efficiency.

At present, Hai Lan's home has constructed an integrated intelligent logistics platform through SAP EWM ON HANA and TM ON HANA's on-line system integration, and realized the logistics integration and synchronization of the three brands of Hai Lan home.

This Ma Yun's visit to Hai Lan group's action may also further realize the later stage.

A preliminary test of landing.

More interesting reports, please pay attention to the world clothing shoes and hats net.