Sun Guitian'S Pursuit Of Perfect Quality And Best Designer

Personal and brand resume

2004 pformation of garment industry, Europe and Korea wholesale.

In 2015, Nanshan set up a studio and registered the trademark of "one cut".

In 2016, he shifted his focus to Nanshan lixiu street and formally set up a studio.

In 2016, he took the series of "monkey year Ma Yue" to attend the Shenzhen costume fair, and won the title of "ten best quality member units" issued by lixiu fashion industry association of Shenzhen, Nanshan District.

In 2017, with the "2018 Spring Awakening series" participating in the CHIC 2017 Shanghai International Fashion Fair, CCTV's "ingenuity" column group's attention and invitation to interview eventually became the only clothing enterprise in the country that was selected for CCTV's "ingenuity" column.

In 2018, he took the series of "Huan Xin" to take part in the third China (Shenzhen) International Fashion Festival.

Won the top ten fashion designers in 2017.

In quality pioneer activities from 2018 to 2019, we won the "quality pioneer" issued by China Quality News Network.

For the brand dream at all costs.

"A neat suit next to the pond outside the corner window" explains Sun Guitian's original definition of fashion.

"When my mother knitted a sweater, she told me from time to time that the sweater was always bigger than the one I was wearing."

At first, the vague understanding of clothing was still vivid in the wholesale clothing business in the past ten years.

But now, he has a deeper understanding and unique insight into fashion, and a brand dream has sprouted in his mind.

In 2004, the garment industry was pformed into a favorite industry.

I have seen too much of the clothing industry, most of them are talented, but there is a gap between their designs and the market, and they have been defeated in the market baptism. And during the ten years I worked in the wholesale trade of Europe and Korea, the first condition is to keep myself alive. I can not go to battle and my bones are cold. In the past ten years, I have accumulated valuable market experience, and have also exercised the basic conditions for becoming a designer. I have gradually established self-confidence and design style through continuous self study and market discipline. At this time, a brand dream came into my mind.

For his own dream, Sun Guitian resolutely abandoned the wholesale base for twelve years in 2015, and shifted his focus to nanxiu lixiu street.

Here, he sees the cradle of dreams and sees different business climate and brand incubation possibilities.

So Sun Guitian decided to set up a studio in Nanshan and registered the trademark of "one cut".

"Only by breaking away from the inherent wholesale mode can we start again."

One cut: ingenuity deduction, highlighting different clothes.

The evolution of Chinese clothing for 5000 years is unchanged.

Sun Guitian's independent brand "one cut" as the new generation of Chinese style advocates, adhering to the "contemporary aesthetic standards to explain the Chinese elements" brand concept, to regain some lost cultural treasures and handicrafts, with independent original flower type, innovative special technology, multi material mix and match, and strive to achieve "one cut creative ingenuity deduction."

Design works more to listen to the voice of women, interpret the dream of women.

Integrate into the background of the times, add the most brilliant colors, ingenuity and artistic inspiration, meticulous, and perfect integration with all kinds of elements.

Sun Guitian believes that the unique charm of the independent designer brand is that every series of products contains the book that the designer has read, the stone road, the red wine and the chatting.

As the saying goes, without a cold bone, how to get a plum blossom.

Over twenty years of work experience, Sun Guitian has become more and more steady, just like wine making.

Referring to his own brand and personal future planning, sun TSE told reporters that at present, OEM for many domestic brands is the main business of the studio, especially for the first tier brand in China. It is a good opportunity to make use of the first-line brand system, strong team and harsh technological requirements, so that the adjustment of the production process to the plate type has a qualitative improvement. The manufacturing process of each part is formulated to the highest standard. In order to achieve this goal, many imported special cars are replaced.

For quality control requirements, Sun Zong said, first of all, the company should set up the idea of pursuing perfect quality, and the difficulties in the production process can be overcome by technical means. Only by firmly establishing the idea of pursuing perfect quality can the product achieve perfection.

In the future, the development direction of "one cut" is to pursue the perfect quality and make the brand quality impeccable. It also hopes that "one cut" can become an independent designer brand representing Shenzhen, and make persistent efforts in this direction.

I don't know whether or not a brand can become a brand, but I believe there will be several designer brands in Shenzhen independent designer brand that can represent Shenzhen and represent China, because people who are better than you can still work harder than you do.

Of course, this is the direction of my persistent efforts.

With the direction, the rest is to insist on their initial heart and continuous learning and innovation.

Design works: Huan Xin.

In the third China Shenzhen International Fashion Festival, Sun Guitian brought the design work Huan Xin.

China's five thousand years of clothing evolution, only the unchanging ingenuity, each dynasty has a specific aesthetic standard, and ink and linen is not only a Zen, but also can use the current aesthetic standards to elaborate the Chinese elements, so that it has both the sense of generation and the present aesthetic, a lot of beautiful design, interesting ideas can show different clothes.