"Kun Kun" Launched Liu Yong's Fashion Show In New York

The theme of "Oriental power", which is full of rich oriental aesthetics, shows the strong strength of China's "Chao Kun", attracting professional buyers from all over the world.

Da people pay close attention to it.

"There is no change in Kun Nan.

In the early autumn of New York, the SOHO business circle outside the show was still bustling with bustle. The 10 models, which were on the T platform and unify the "Red China" fashion brand, were released, but the Chinese style feast was opened with the implicit and implicit Oriental strength and character.

The conference showcased 48 sets of original works by Liu Yong.

32 sets,

The 16 set of new clothing works, inspired by the symbol and connotation of the "great Kun" Chinese culture, seeks to create fashion trends with Chinese elements and convey Chinese fashion information.

The event was strongly supported by the Chinese Consulate General in New York, the permanent mission of China to the United Nations, CFDA, IMG fashion group and so on.

Li Liyan, Cultural Counselor of the Chinese Consulate General in New York, Guo Wenmei, Consul General of the Chinese Consulate in New York, chairman Zhang Qinghui of China Fashion Designers Association, Gwen Marder of fashion director of Fox News Channel, Rocco Leo Gaglioti, Fashion News Live chairman and other leading guests, business elites, fashion media, buyers, retail tycoons and representatives of fashion brand management agencies attended the event.

01

"National breeze" and "big Kun" roam

The original designer's brand "Kun Kun", which is based on the "national breeze and micro tide", is derived from Chuang-tzu's "carefree travel". It is a light luxury card with the Chinese ancient legends as the core cultural foundation.

"Kun Kun", through its deep interpretation and innovative inheritance of the ancient culture, has original fashion with distinctive standards, design sense, comfort, multi scene and cultural magnetic field. It combines the commuter function and the extravagant fashion, fully displaying the unique charm of Chinese culture, deducing the fashion trend of the new generation in contemporary China, and triggering the resonance of consumers in different backgrounds of the world and China.

The first time to join the fashion week in New York is to set up the banner of China's local tide.

　　由中国传统文化元素演变而来的系列图案——大鲲图案及字样、简化京剧脸谱、传统花卉、龙头纹样等为主的纹样，通过中国非物质文化遗产苏绣与数码印花工艺完美呈现，成为品牌和设计师传递中国文化与潮牌DNA的主要载体;Oversize是设计师着力强调的服装造型语言，服装的版型、结构和空间架构作为创意重点，为多元搭配提供了丰富的空间;红色系开场展现中国力量，迷彩军绿色延伸潮牌特征，最终落笔于时尚中永不落伍的暗黑色系，明黄、紫罗兰等高饱和色彩在作品中点缀，丰富潮牌服装的视觉表达;彰显材料天然性的针织全棉、丝绸、丝棉混纺等面料为主体，表明轻奢潮牌对于服装高品质的不懈追求，具有运动色彩的涤纶、尼龙等人造纤维材料突出功能性;帽衫、背心、T恤、马甲、休闲西装、风衣、夹克、羽绒服、短裤、A字裙、缅裆裤、工装裤、阔腿裤等

A complete set of products, together with specially customized caps, bonnets, sports backpacks, sports shoes, canvas shoes, and so on, builds a complete tidal brand product system; while the clothing works highlight the original Chinese fashion, it also reveals the shadow of the last century's 90s costume, pragmatism art style and military uniform, as well as the tribute to the extreme sports in the streets.

02

"China has entered the age of self confidence"

Designer Liu Yong respected "fashion comes from life and quality comes from details".

Based on the Oriental aesthetic culture, we try to connect the design works with the mainstream fashion, and at the same time agree with the current consumer market's favor for Chinese traditional culture.

"Through the design of lightweight luxury materials and interesting functions, we build unique Chinese style image characteristics, provide an interesting and practical fashion experience for young consumers, and create exquisite details with exquisite workmanship, showing the world's young generation's fashion oriented quality and the new look of breaking through tradition and personality in the new era!" Liu Yong is confident of China's original brand.

"China has entered the age of self confidence."

After 90% and 00, the preference for Chinese culture and the personalized expression derived from it become the most dazzling label of the new generation.

Just like "Kun Peng water attack three thousand li, group practice long drive one hundred thousand husband".

The "big Kun" brand takes the craftsman spirit and interprets the balance philosophy of Chinese culture with the aim of simplicity. It tries to explore a better way of life with the younger generation of China and even the world, thus making the world brand of me famous around the world.

It is also due to self-confidence that the Chinese brand and Chinese creativity represented by "big Kun" brand and designer Liu Yong are based on excellent Chinese culture, integrating strong elements such as Chinese material, Chinese craft, Chinese manufacturing, Chinese wisdom and Chinese art to form a powerful "Oriental power" to make the great Kun LIUYONG fashion conference an expression of the trend of contemporary Chinese fashion industry facing the world.

03

Made in China + Chinese material + Chinese craft + Chinese wisdom

Converging "China Materials", from the famous "silk town" and "fabric capital" of the Sheng Zedong Textile City, provided 80% of the fabric for the conference. In 2018, the only designated special brand of Xiamen silk branding was Daly silk, which provided another kind of "Chinese material" - silk scarves to promote the silk culture. The superb Chinese craft brought by the embroidery embroidery master Lu Fuying, who had 50 years embroidery career, combined perfectly with the Chinese Intangible Cultural Heritage "Suzhou embroidery" and the classic denim fabric. Adhering to the idea of "creative linkage world" and deeply participating in the press conference, Wuhan creative Kr Consultants Co., Ltd. became the representative of "Chinese wisdom". Changzhou Bi Yu Knitting Co., Ltd. and Wuhan Yu Dahua textile and Garment Group, with their strong "made in China" professional processing standards, superimposed with designers, so that the "grand Kun" original series is perfectly presented.

It can be said that this "Oriental power" fashion show is the declaration of Chinese fashion industry's confidence in Chinese culture in the new era: "we must insist on not forget the original, absorb foreign, face the future, pform in inheritance, and surpass in learning."

Thus, with the designer IP as the main product driving force and the "big Kun" brand that covers the trend of life, we can find the most suitable manufacturers worldwide through the fashion platform of New York fashion week, continue to optimize the overall supply chain, invest in highly automated and large-scale production, and launch the overseas sales plan with the help of the international e-commerce platform after the New York fashion week.