"Show The Truest Self To Those Who Like Me" -- FORELE Designer Gao Ruixuan
Gao Lei Sheng
Graduated from the media College of University of East Anglia, UK
The establishment of brand FORELE at the end of 2015
Awarded outstanding outstanding designer awards by the Wuhan municipal government in 2017.
"Nothing is easy" - with this determination, FORELE was founded in 2015.
With the birth of the brand, everything is beginning to germinate, because there is "one person will never be recognized by all people". I always keep the "true self" to the person who likes me as the original intention and mission of a designer.
I used to think that sentence was very important, because I felt that some words came out of my life. Now I think about it. There is no difference in saying nothing, and some things will change.
"Found reality of elegant" is independent, true and elegant, and it is the idea that we want to give the brand in this fast era.
We insist on using independent original design to highlight the elegant beauty of independent mature women, hoping to use the idea of "sharing", "exquisite" and "cherish things" to promote the yearning for a better way of life.
The core part of the brand is the spirit of the craftsman. All the clothes are made by hand by our own craftsmen. The Seiko requirements for fabrics and accessories are extremely high.
"Your wardrobe is short of clothes that can deal with all kinds of occasions." this seemingly simple need is the goal we want to achieve.
We don't want to go beyond the future. We are FORELE. We try to be ourselves.
Our design concept is basically a series and a story.
Through film and personal experience, we will arrange some of the independent women in our minds to face some problems in life and work and some of their life's feelings, and then arrange them into a little story.
So the theme of our season is plated as romantic and birthday.
In fact, our spring and summer series are relatively small fairy maiden type, the whole color system is more soft, including the use of some clothing category and clothing structure, such as a suit, but it may be mixed with some lace or yarn material, through these materials and structures to show the female character is both independent and gentle side.
When we face work and face life, we will have some strong feelings, but in fact, our hearts are soft and fragile, so our inspiration for this season is centered around this big theme.
Our precise customer positioning is between 25 and 40 years old.
I think every brand has its own voice.
When a brand can be foothold in the market, it must have something that can not be replaced. This is what we should cherish most.
Our brand has its own DNA, and it will do film exhibitions every quarter. It is also a higher test for designers, because you always have to keep this initial intention, to put this craft well, your design concept, and constantly to output to your customer base or your fans when you progress, this is a thing we have been doing.
We may finish some commercialized pformation in 3 to 5 years.
My goal may be to make some small and beautiful high-end brand positioning, which may not always be in the range of independent designers.
Because the width of our product line is wide so far, it may not be like some foreign designers doing only one category.
For us, it is to widen this width to achieve a small and beautiful commercial desire.
(editor in chief Yu Shuya)
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