Let Consumers Play With Life Creativity, UNIQLO Shanghai World Flagship Store Opened A Live Room.

UNIQLO's new life aesthetics concept is deeply rooted in the hearts of the people.

In May 25th, UNIQLO joined FM105.7 Shanghai traffic radio for the first time in Shanghai to create a "summer dress function aesthetics Live Room" in the global flagship store of Shanghai, and invited the well-known radio hosts in London to work hard with experts from various industries to decrypt the summer's healthy and refreshing tricks for the audience and consumers.

The online live room that can see more can enrich the store's audio-visual and touch five sense experience in a completely new way, so that consumers can feel the new trend of the shop trend and the excellent classics together in a short distance. At the same time, it can better experience the creativity and creativity of LifeWear life through the charm of voice.

The functional aesthetics of deciphering the creativity of healthy life in summer

On the scene of "summer summer clothing functional aesthetics Live Room" at UNIQLO and Shanghai traffic radio, Ms. Huang Chunyun, who is attending the Department of Dermatology, Huashan Hospital Affiliated to Fudan University, will share with you her professional advice on summer sun protection. For adults, physical sunscreen and chemical sunscreen are better ways to combine; but especially for children under 6 years of age, because skin is more sensitive and fragile, physical sunscreen is more sensible, so a UNIQLO sunscreen clothing that can meet the different needs of families and have comfortable sunscreen experience and effect is the first choice for whole family health sunscreen.

Ms. Liu Peifang, Deputy Secretary General of the Shanghai apparel industry association, said that the sunscreen clothing of UNIQLO has sunscreen and comfort, largely determined by technology and fabrics. UNIQLO sunscreen is used to weave sunscreen material into the yarn, and the sun protection is more durable. The unique AIRism fabric is used to make it feel cool and smooth. It creates a good "micro climate system for clothing" for everyone, thus improving the wearing comfort.

In addition, the sun protection effect of UNIQLO sunscreen is also considered. The design of necklines and cuffs can achieve perfect coverage of the neck and hands. The sun screen is more comprehensive and has rich color and style to meet the sun protection needs of the whole family.

At 5F, the flagship store in Shanghai, consumers can also display the interactive devices of UNIQLO functional clothing fabrics on the spot, feel the smoothness of AIRism comfortable underwear and the functional aesthetics behind the force, understand the secrets of functional clothing fabrics, and explore the fine design and intimate consideration of UNIQLO costumes.

Feeling the emotional resonance behind the world trend and cultural creativity

Using T-shirts to express their love of culture and personality is the most simple, direct and enjoyable way for more and more young people and young people with a mentality and lifestyle.

At the scene of "summer beauty functional beauty studio live", fashion trend Dick shared her love for KAWS UT cooperation series. "The UT I wear today is the role of BFF. The whole blue and hairy doll shape represents a constant friendship."

In his view, whether 6-60 years old, children or silver haired people can find their own spiritual belonging and emotional resonance in the cultural world of UT, wearing a young personality and expressing their self attitude.

UNIQLO UT is not only the symbol of personality and fashion, but also the entrance of Multicultural Art content. It also carries memories of different times.

Zhuang Xiaolu, a cutting-edge painter, thinks that UT is like a cultural museum, so that we can stand on the shoulders of giants and express our views on the world.

UT is not only an art in life, but also an essential fashion item. It is a young attitude towards life.

"Lian Shang net" understands that UNIQLO 2019 spring and summer UT series carries multiple creativity such as animation, culture, art, games, fantasy and so on, showing unbounded age life attitude and opening a journey through creativity.

The upcoming KAWS UT series, which is to be launched in June 3rd, is the sixth quarter joint UT launched by UNIQLO with the famous contemporary artist KAWS of New York, especially from the early sculptures and works of art in the early days of KAWS.

UNIQLO Shanghai global flagship store, as the best link between LifeWear's life brand concept and customer's life scenario and shopping demand, has become a new landmark for the world's tide culture and rich life experience.

It is reported that since February this year, UNIQLO hosted a new life aesthetics exhibition in Shanghai's global flagship store. In March, it invited famous stylists to lecture on fashion classrooms. In April, the UT theme pavilions were built, and the theme of the star wars and the Star Wars activities brought you through creativity. In May, the summer clothing aesthetics laboratory was opened, inviting consumers to personally enjoy the black technology of clothing, followed by more healthy yoga classes, and enriching consumers' vitality in summer.

Rich and diverse shop theme activities, let consumers feel at home and play a new life aesthetics, write their own LifeWear service life wonderful experience.