Vip.Com Buys 2 Billion 900 Million Yuan Of Chinese Fir Business And Sends Oteri J Under The Line.

In July 10th, the online sale of e-commerce platform vip.com announced that Hongkong's wholly-owned subsidiary and Shanshan Group Co., Ltd. and Ningbo star mutual equity investment partnership limited (limited partnership) signed the purchase agreement in Shanghai, and purchased 2 billion 900 million of the 100% stake in Shanshan Commercial Group Co., Ltd.

Vip.com said that through this acquisition, vip.com will lay the line under the ole business, and actively explore online and offline integration mode of sale, to achieve online, offline integration of all channels for sale and retail layout.

Shanshan Commercial Group Co., Ltd. is located in Ningbo, is a domestic market in the forefront of the outlets chain group. The company has opened and operated 5 outlets, located in Ningbo, Taiyuan, Harbin, Zhengzhou and Nanchang, and 5 other Oteri J squares are being planned and constructed. According to the open market data, in 2018, in the top 20 list of domestic outlets sales, Shanshan Orai monopolized four seats.

Vip.com has always been considered to be the online outlets, so the main business of the outlets under the line and vip.com is highly coordinated. The acquisition of Shanshan commercial group can not only open up online and offline channels, but also have the same audience positioning, which is an effective strategy to deepen the sale.

Vip.com also said: "as a special sale of electricity providers, vip.com saw the opportunity to sell under the line. Since 2018, we have begun to actively arrange the sale under the line, and have tried some offline stores in one to five cities. The flow advantage of the current line is gradually emerging, and the sale under the layout line is a necessary and beneficial supplement to vip.com's sale mode. This acquisition action is also an important measure for vip.com to sell the whole channel."