White Collar Disposable Million Yuan Monthly Salary Start Clothing Store Entrepreneurship, First Days Income 5000 Yuan.

One /

2018.5.9 is the second week of my sixth year opening of a small shop. I want to decide what to write in memory of my career change. I studied visual media. After graduating from university 3 years ago, I started my part-time job. It was hard at first, because there was no work experience, so it was hard to find a job or find a low wage. Later, a chance came to know the director of the company behind, so he decided to go to him after chatting. There should be a turning point for me. The director is optimistic about my creativity, but his experience is not enough, so he is very patient with me. After half a year, I have been able to take the initiative. I sit in the office, every day with advertising, creativity, ah, wages on the Commission of the mess, a month also about 1W, want to do this dress, from the beginning of the new year, when a cousin opened a clothing store, in our county, is doing high-end clothing.

During the Spring Festival, he chatted with him and grew up with him, so our relationship was very good. He told me that the price of clothes in his shop is generally controlled at 60-150, and the retail price is between 280-500. The population of our county is probably around 15W, the mobile population accounts for 40%, and the middle class and the high-end are better off. He once a month, and how can he get pure profits for 2W a month? He told me that if you want to develop, you can only do it by yourself. You can only work by working. You have to think calmly. This is true. So after the year, you plan to make a clothing store, because you still feel more interested in clothes.

Two /

Shop opening

At the very beginning, I have to go to work, so I only have to know about it online. I started to search the shop in Baidu. After entering the China Women's clothing net, I found this website really good. There are some explanations on a series of problems about opening a shop. After several days of research, the more and more I have confidence in the clothing industry. So I wrote my resignation letter on the fourth day after the stroll, but the company wanted to hire someone who was able to top me, then let me go, which made me worried every day in the office and wanted to get my clothes store up earlier. I could not run away, but my sister could help me find the storefront.

The streets of our brand walking street are all brand names, such as kappa, Nike, and Europe, so I don't have much money, so I gave up and chose another small pedestrian street. Here are some bulk stores. The transfer fee is 4W, and the monthly rent is 1800. I reckon that 10W investment is enough, because before I saw a post on the Internet, it was all women's request for clothes. After reading it, 80% of the women still tended to have a casual fashion, and the consumption power was still between 23-35 levels, so I positioned my clothing store, the retail price of summer clothing was between 50-200, which was in line with mass consumption. At that time, there were 4 families transferred. I consider that most of the consumer groups I am targeting, most of them are married. When shopping, they should still think more about family expenses. At that time, the shops were mainly clear goods, so they handed them to me only a week after signing the contract. They took the key to open the door for a moment, really excited, and thought that from now on, this shop belongs to me. I am the boss. Ha ha, that feeling is really good.

Three /

Choose a good location and make a good location.

After the shop came down, the decoration was very easy to handle. I was studying visual media. I had contacted interior design. Some students opened their own interior decoration workshops after graduation. So they found a good friend, invited him to have a meal, and gave him all the decorating. It took 2W less than that, but I was satisfied with the result. After finishing the decoration, we will have to get the source of the goods. I haven't had any contact with the goods. It's a big challenge for me, because before the shop opened, there was a stroll in the Chinese women's wear net. Later, I chose to choose the source of goods, because I feel that many of the shopkeepers here are doing it with their heart. After looking for 3 days, I selected several shops that I thought were good, collected them, then ran my aunt's home, my sister's home, and my classmates' home with my computer to show them to each shop, and to see which shop had more choices. This kind of investigation would be very helpful for my choice of styles.

I saw a post written on the women's wear online. I didn't like to purchase the products I like, but I want to enter most people like it, because buying goods is not to buy clothes for myself. I have been very sure of this sentence, and later confirmed that this sentence is right. Of the 70% people I surveyed, one would choose one of the clothes in one shop. I asked why. The conclusion is that the clothing version of this shop is loose enough, they can wear and will not show a small belly (my aunt and my sister have already had children). My classmates, because they have been working for a long time, have a small belly and are pretty enough and the price is moderate.

Wantonly

Celibacy to Guangdong

Because my shop is just open and needs more goods, so I prefer to directly find the manufacturer to get the goods, so that my price will have advantages, and the manufacturers will have more strength than the physical stalls. After sale service, they should be more comprehensive than the wholesalers, chatting with the shop on the Internet. The other side told me that the manufacturers are direct, and what quality is guaranteed. But for the first time, I will be very cautious. This is related to my future business. If it starts to mess up, it will be hard to do in the future. I decided to go to that store myself. I took a 28 hour train to Guangdong on the second weekend, and took a nearly 2 hour bus to Humen.

In the car, I have thought a lot of ways that may be cheated, cheated, and so on, and I said to my family, if I arrived in Humen, I did not contact them in 2 hours, I would call the police directly, because I am a girl, so I will pay more attention to safety when I go out, and I feel faint after arriving in Humen. This is the first time to come, and then the place to get off is a wholesale market. Many people, I try to ask the security guards next to me. I go to the store to tell my address. It's also quite easy to find. The address of the store is located in the shopping mall on the upper floor where I got off, and I found it without much effort.

After finding it, I didn't immediately go in to explain my intention. Instead, I stood by and looked at it. I wanted to have a look at it. It was always good. There were 4 stalls in the shop, facing two sides, and the middle was open. The scale was quite large. There was a shelf on the doorway, hanging on the clothes I saw on the Internet. One of the stalls was a sofa, then a shelf, and the other two stalls were all goods. A girl was busy in front of the computer, staring at the computer all the time. She didn't notice me. After I finished my observation, I came forward to explain my intention. It happened that the girl was chatting with me on the Internet and the landlady of the shop. To tell the truth, I really didn't see it at the beginning, because she wore a strawberry T-shirt and looked like a customer service.

After entering the shop, I first looked at the quality of the clothes. I didn't believe the outside version. I thought the hanging boards should be good. The big ones were not necessarily what they looked like. I asked him if he could take apart the clothes on the shelves and have a look. The landlady said, yes, let me dismantle them, and then I was busy watching the computer. After I looked at several of them, I thought I was the same as the hanging version, so I felt relieved. Later asked the boss again, they said it was a factory, could they look at it in the factory, and the landlady didn't tell me, but I had to wait, because the car was driven to the factory by the boss. When he came to pick it up, let me sit on the sofa and wait for a while.

After about 5 minutes, the boss seemed to be busy. She turned around and told me to be embarrassed. Oh, there were more guests on the Internet. The customer service went to dinner, so I started chatting with the landlady. I told my boss about my situation and wanted to hear his advice. The landlady and I talked a lot, mainly about some sales skills and the selection of goods. After a while, the boss came back, and we went to the factory together. The factory was in a place called Nian Zhou. It was about 10 minutes away from the stalls. The factory has 6 floors. The landlady took me to the 3 floor to see the goods. The 3 car was the workshop, which I saw on the Internet. There was a lot of piling up at the gate. The landlady said that the goods would be sent out later, and the other ones would not be enough. It seemed that these styles were still selling well. After seeing it, they stayed there for two days and then went back to the market.

Wu /

Sales results

The first day of sale, the amount of sales was 5000 yuan, and the profit was 3200 yuan. On the first day, the acquaintances took a lot of support, and they also met on Sunday, second days, the total amount was 1300, and the profit was 780 yuan. I basically controlled the profit in *2 plus one point, third days added a small cargo, fourth days in general, fifth days in general, the total income in two days on weekends is 5300, and the profit is 2800. To do this, I have summed up one thing. Don't be impulsive before opening a shop. It is necessary to investigate clearly before starting to move. This will minimize the risk after opening a shop. There are several important points in selecting goods. The first is the choice of style, avoid, do not pick yourself feel good, must ask friends, see what most of them will buy clothes, 10 women if 5 will choose this, feel good, so this style is not dangerous, if there are 7 will choose, this will be a burst. There are more women in my shop. Most of them are not so good. When I recommend them, I will not tell him that this dress will be very thin. Such subtext is that he is very fat. I will tell him that wearing this dress looks good and stature.

Cool that store has 70% of the goods, and then in Humen, and put in a little fashion, it is worth saying that Mino's clothing, it is worth saying, do not blindly purchase goods, I must understand the location of the purchase, I mainly do the amount of running, so the T is more, and the dress and fashion accounted for 30% of the shirt, and then the shorts, his shorts are a selling point, the style is good, fashionable, but not exaggerated, and are all rubber bands. When I first bought the goods, I was thinking about the size of trousers size. Fortunately, his family did not need to divide the code, one first, the first one, the majority of the body was able to wear, and the best sale was made up again in Humen. My shop is not big, more than 30 square, the use area,

The choice of style, there is another point to say, shop style should be unified as much as possible, so that people feel good, take the coat, and then pick up pants must choose some matching, so that can match sales, when hanging board will also be very good.

　　我的定位是中档跑量，这是我一直坚持的，价位上来说，因为这个要根据款式来定，如果一个装修不是特别高档，然后地段也不是在特别高档的步行街上，我想一件T的话，估计卖个80左右很困难，而且米诺家的货怎么说呢，性价比不错，中低档的批发价，但是质量不错，卖的起价格，他们家的T，10几块的那种，我卖45，很好跑，28的T我就卖60多，我按款式定价，而且我的策略是，店里3分之一的货用来低利润跑量，3分之一的货用来中等利润搭配卖，再拿3分之一的货用来赚高利润，这样下来，一个店铺里，价位高低的都有，不会让客人一进去就是好几百的，吓跑了!至于他们为什么会藏起来，这个我不太清楚，不过应该是一种营销手段，现在网络很普及，你家好卖的款放网上，不到2天仿的就出来了，我觉得这样也保证了我们拿货的款式撞衫率吧 !

But generally speaking, no matter whether it is high price or low price, the price should not exceed the level of your entire store location, otherwise it will be chaotic.