New Primeval Maxmara 2020 Spring Summer Vacation Series

Core tips

To commemorate the 30th anniversary fall of the Berlin wall, we pay tribute to this incredible city. MaxMara inspired by the city of Berlin, held a series of 2020 early spring holidays at the Neues Museum of the Berlin art, architecture and design center, Berlin. This series is also a creative work of MaxMara and famous jewelry designer Reema Pachachi "Pearl alliance".

Brand introduction

MaxMara is a luxury brand in Italy. Its dress style is dignified, generous and not popular. Its clothing is famous for its ability to suit all women and resist the short trend of fashion. MaxMara's "101801 coat" has become the longest and most expensive classic coat in the world.

　　 design analysis

Design concept

The Berlin wall is a symbol of German separatist and an important landmark of the cold war. In 1989, the Democratic Republic of Germany announced that it allowed citizens to apply for visits to the Federal Republic of Germany and Western Berlin. The Berlin wall was forced to open. In June 1990, the democratic government of Germany decided to demolish the Berlin wall. MaxMara, inspired by Berlin this time, aims at respecting history, telling stories through design, presenting primordial and modern simplicity, and salute Berlin.

Inspiration 1: Neues Museum

This magnificent building contains rich and colorful art treasures, including many prehistoric and early historical relics. The most primitive form of art exhibited in the collection is the new inspiration of Max Mara creative director Ian Griffiths: new primordial.

The jewelry is inspired by the gold hat of the Bronze Age "Berlin gold hat". Max Mara has designed jewelry accessories with necklace, bracelet, earring and so on, together with jewelry designer Reema Pachachi. A total of 13 jewelry accessories, such as brass and other metal materials, stone texture panels, and linen texture blocks, are just like museum collections, with primitive artistic atmosphere.

"Golden cap of Berlin" has also become one of the sources of color. The designer has extracted sand and gold, which has added luster to the classic cashmere and woolen fabrics.

Inspiration two: Mason porcelain

Mason porcelain is the first porcelain in Europe. It is called the Rolls-Royce of porcelain. It is the epitome of German craft. With Mason porcelain as the source of inspiration, hand-made flower decorations, such as flower stamens, become fashion elements and adorn the shoulders.

Mason porcelain has become the two source of color. The semitransparent natural billets are not painted with milky white flowers. They are ornament on white plain clothes, and the texture of antique texture is no longer exquisite.

　 Inspiration three: Marlene Dietrich

Berlin's Marlene Dietrich (Marlene Dietrich) and David Powell (David Bowie) have also become the inspiration of Max Mara. Mousika, the two person cooperative movie "just a male dancer" (Just a Gigolo), two people prefer the shoulder line clear suit, the wide leg trousers and the tight fitting waistcoat, and the designers put the three items in the series.

The shoulder line is firm, the cuffs are meandering, and the coarse texture of the coat will melt the soft into the male profile.

"Berlin coat", a Malin (Marlene) goddess custom made cashmere wool blended double coat. The cut is clear, the shoulder lines are clear, the flowers are decorated, the fabric of hand woven texture is matched with the neutral wind broad leg trousers with folded pleat, and the fringe of the trouser legs is also decorated with the new primordial fringes to reproduce Malin's style of dressing. Ute Lemper, also known as "the new generation of Malin", is also known for its legendary female Marlene Dietrich.

Classic coat

The lightweight cashmere coat is clean and simple, and the classic camel and mist are essential for every show.

Datapark summary

MaxMara selected the collection of Berlin Neues Museum, Mason porcelain and the famous German actor Marlene Dietrich as the inspiration, and integrated the porcelain, treasure, architectural aesthetics and collection art into inspiration and thought. On the basis of inheriting the elegant and generous fashion style of the brand, it integrated into the unique cultural elements of Berlin and created a combination of new primordial and modern simple design.