How Can Clothing Franchises Enhance Customer Confidence?

If customers do not have enough confidence to enter the shop, they will not be able to get access to the merchandise. Even if the salesperson of the clothing store has excellent service skills, they will not be able to facilitate the transaction. If customers do not have enough confidence in their new clothes, they will be hesitant to make a purchase decision quickly. If customers do not have enough confidence in the durability of the service quality of the store and the future development of the store, they will not trust the store and become a loyal customer of the clothing store. From this perspective, salespeople should enhance their customer confidence through various efforts in the whole process of contacting customers, thus contributing to the enjoyable shopping experience and future loyalty behaviors.

According to the order of time, clothing retail service can be roughly divided into pre-sale service, sale service and after sale service.

　　 Pre sale service

Enhancing customers' confidence in entering stores

Pre sale service means that by carefully studying the psychology of consumers, consumers can provide convenience measures to consumers before they are not in touch with goods, providing relevant information, causing consumers' attention, stimulating consumers' buying emotions, helping consumers to recognize goods and making many potential consumers into real consumers.

The most annoying thing for a salesperson is that customers are more than three shoppers, but the less customers there are, the more serious the phenomenon is. When customers find few customers in the store, it is unavoidable to make a general inference based on this situation: this shop is not suitable for most people to consume. The reason may be the lack of attraction and the unbearable price. This inference makes customers seriously lack of confidence in buying and buying. In this case, the salesperson can make efforts from two aspects to enhance customer's confidence in entering stores.

Signal encouragement is a good way. The signal can be passed by the salesperson's own image, or the salesperson can deliver it voluntarily. The appearance of the salesperson should be just right because it conveys the style of the store to the customer. The clothing of the salesperson needs to be neat, dignified, simple, light and harmonious, and the color is harmonious. The customers will have confidence in the clothing in the store if they recognize the clothes of the salesperson. The salesperson should always smile to relieve the tension of the customers and make them believe that the atmosphere inside the shop will be relaxed and pleasant. The clothing in the store will be attractive and worth choosing in the shop.

It is through the display to increase sensory stimulation. When products are presented, customers should be most interested in the style that customers most easily notice. They can grasp the interests of customers according to their performance. Besides the display of goods, the display of decorations in the store will also affect the confidence of customers entering the store. Distinctive accessories can help to attract customers' attention and interest. Customers will also judge from this part that the store is characteristic and tasteful, and thus full of confidence in the atmosphere and products in the shop, and is eager to enter the shop.

　　 Sale service

Strengthen customer confidence

The sale service is the service in the selling process, which can be said to provide services for consumers when they are shopping. The main contents include courtesy, hospitality, product information, business hours, convenience of shopping process, types of products, packaging and payment methods.

The biggest worry of customers when buying decisions is that the clothes they choose are not suitable for themselves, and they can not reach the desired effect after they are put on. This self confidence barrier will not make the salesperson helpless, because the salesperson can have a very important influence on the customer purchase process. To help customers to be confident, we should do the following:

First, the salesperson should be professional and confident. Only a professional and confident salesperson can become an expert in the eyes of customers. The foundation of salesperson's self-confidence is professional enough. The salesperson should be clear about the brand, the type, the price, the texture and the main selling points of each garment. On the contrary, unprofessional and self confident performance (such as vague language) will make customers doubt the "expert" status of the salesperson, and the salesperson's suggestion will be worthless, and it is impossible to achieve the goal of strengthening the confidence of customers through suggestions.

Secondly, salespersons should be hospitable. Customers do not like to deal with an unfamiliar "expert" who is superior and more professional than their own, because they feel that they are at a disadvantage, resulting in resistance. Therefore, the salesperson should know how to look at it and give appropriate advice at the right time, so as to avoid the feeling of oppression.

Finally, the salesperson should also appreciate it. If the service process is seen as a kind of help, choosing the right clothing with customers will make the decision-making process more harmonious and smooth. This requires the salesperson to know how to appreciate it at the right time, which is the most important part of strengthening customer confidence. When the customer is about to make a purchase decision but is hindered by self-confidence, the appreciation of the salesperson is very important, which can help the customer add self-confidence and overcome obstacles.

　 After-sale service

Maintain customer confidence in stores

The salesperson's opening and payment does not mean that the service is over. The salesperson needs to make two efforts to maintain the confidence of customers in the store.

Don't neglect after-sale service. After sale service refers to all kinds of service provided by the seller to the consumers after they buy their products to achieve the proper role and convenience of consumers. The main contents of after-sale clothing are: clothing return, replacement, clothing cleaning, clothing maintenance, clothing use and matching clothing. Doing a good job in after-sales service enables customers to feel that the store is committed to serving customers, serving customers wholeheartedly, rather than facilitated transactions.

"Welcome to our next visit." When the customer feels sincere and is satisfied with the purchase experience, the salesperson may take advantage of this rare opportunity to introduce to the customer the new clothing that will appear in the store in the near future, and welcome his time. In doing so, it is because the cost of maintaining old customers is much lower than that of creating new customers. In addition, the introduction of salesmen can arouse customers' expectations, leave a good image of innovative and enterprising enterprises in the minds of customers, and maintain customers' confidence in stores.