Emphasis On "Textile" Highlights The "Design", The Garment Industry "Re Start"

In the autumn of September, the Jiangsu International Fashion Festival, which was over twenty years ago, landed in Nanjing again. September 6th -8, Nanjing International Expo Center, the annual textile and garment industry feast arrived.


"The twenty-first Jiangsu international clothing festival will continue to take" brand Jiangsu, fashion Jiangsu "as the theme, highlight the independent brand, fashion guide, creative design and Internet marketing, follow the world fashion trend, speed up the green development of the textile industry, and make new contributions to the construction of" strong and beautiful "new Jiangsu construction. Xie Ming, deputy director and Secretary General of the Organizing Committee of Jiangsu International Fashion Festival, and honorary president of Jiangsu Textile Industry Association, said.


"Textile Exhibition" + "designer selection" detonating Exhibition


Open this year's Jiangsu international clothing festival "program list", "the twenty-first China Jiangsu international clothing, home textiles and fabric Expo", "2019 Jiangsu Fashion Week" and "Summit Forum" and "other activities" three major units appear.


Good clothes, textile is the foundation, fabric is the "bottom". This international clothing, home textiles and fabric Expo aims to fully reflect the achievements made by the textile and garment industry in Jiangsu in terms of brand, cluster, creativity and Internet construction, demonstrating the fruitful results of the development of the clothing brand in our province. "The 1200 booths are divided into five districts and two libraries." Xie Ming told reporters that the so-called "five districts" refers to the four major exhibition areas of "textile and clothing brand", "design innovation", "textile cluster", "cross-border electricity supplier and Internet trading platform", plus the "international exhibition area". It is worth mentioning that only the textile and clothing brand exhibition area, men's wear, women's wear, children's wear, home textiles, fabrics and other categories add up to more than 400 brands. Relying on the rich brand foundation, the enterprise will also carry out the fabric fashion trend release, "fit the status of Jiangsu textile province." Xie Ming said.


"Jiangsu fashion creative week, which has been held for 9 years in a row, will focus on" fashion publishing and creative design "this year, highlighting local and international integration and communication, and paying more attention to originality. Han Ping, President of the Provincial Textile Industry Association, said. How to give creative design more incentive than before? Han Ping introduced that as an important part of fashion creative week, 2019 Jiangsu top ten fashion designers' appraisal activities will be held simultaneously. "Not only will designers get more industry cooperation and capital appreciation through screening and screening, but also enable Jiangsu to have more local designer brands and designer studios."


In fact, from the selection of the first batch of excellent fashion designers from the 1999 International Fashion Festival, this tradition has never been interrupted. "Until the original gene becomes part of the costume festival." Xie Ming introduced that during the selection of the top ten fashion designers, the exhibition will also hold nearly 10 exhibitions of brand releases, inviting designers, fashion designers, entrepreneurs and citizens, and consumers to gather together to appreciate the fashion culture and fashion trend. A fashion trend will be held and the "Eaton strong voice Cup" 2019 Jiangsu clothing college students (school uniform) design competition will be held.


In addition, the three day of the grand ceremony, Jiangsu textile "green development" Summit Forum, 2019 Jiangsu textile and clothing annual ceremony and textile and garment trade docking will also come in.


"Humanism" and "aesthetic pursuit" promote the "school uniform craze"


"Explore beauty and create beauty", and the title page of the brochure of Jiangsu Su Da Eaton Ji De Brand Management Co., Ltd. is written. This ten page pamphlet is just like a fine and elegant fairy tale book. In the short and refined interpretation of brand story, market distribution and enterprise value, every illustration is in a proper layout, and the inside pages are written "leading the Chinese school uniform industry change" and "pushing the reconstruction of common educational value".


"We are committed to the brand image of people, brand manuals, so the school uniform production is even more so." In the eyes of Yang Yue, director of brand planning, school uniforms are not just a dress or a product. "We regard it as a newspaper, a magazine, and clothing as a medium to convey our compensation for the lack of" beauty "in our domestic education, and express our thirst for beauty.


Therefore, as a part of the costume festival, although the student competition of Jiangsu clothing academy has been successfully held for the 16 time, Yang Yue is still pursuing a higher goal. "To keep the children fully aware of the beauty in the clothing, we have been sticking to it for 10 years, and we must continue to persist."


Today, Eaton is trying to excavate different campus cultures from the school history, school badge, and alumni of every school. Yang Yue admitted that any school has its own characteristics. "For example, Tsinghua's most notable feature is the famous Tsinghua purple." Therefore, when we design a suit for the Tsinghua primary school, the purple and white areas are used to highlight the Tsinghua 'blood lineage'.


In addition to the pursuit of beauty and efforts to infiltrate students in school uniform culture, Xie Ming believes that at present, students should also adapt to different occasions of different categories of uniforms, and dress etiquette, "this is indeed the direction of domestic primary and secondary school clothes and even the kindergarten garden clothes should be improved, is also the focus of this clothing festival Ren Nouchi."


From the same point of view, Wang Jue, planning manager of Suzhou Qingtian Enterprise Development Co., said that the company's school uniform has almost covered all kinds of products, "everything from shirts, shorts, vests, dresses to overcoats and assault clothes."


Transformation not only takes place in category, but also extends to humanism. Wang Jue recalls that in the past, uniforms and styles were all looked at by a headmaster and a person clatted. Students and parents only provided personal data such as height, weight and so on. "Now, we collect all the data of each person's height, weight, weight, waist circumference, hip circumference and so on. Therefore, the students' hands must be more uniformed to their needs."


As of June 20th, the Organizing Committee of the clothing festival has received 906 works from 35 professional colleges and universities in the province. Today, more fabric suppliers also show greater interest in the development and design of school uniforms.


"Industrial base" + "comprehensive development" helps textile industry take off


If the pattern is the "face" of the garment, the fabric is the "inside" of the garment. It is precisely because of the fabric has such a significant position, all previous clothing festivals will be an important part of textile.


In the "international clothing, home textiles and fabric Expo" exhibition area, home textile fabrics have been put in place. From jute to silk, a variety of fabrics combined with all kinds of artificial application scenes vividly restore the use of textiles at home, travel and holiday.


The silk of Zhen Ze is especially attracted by the eyes, thin as the fabric of the cicada, with fine embroidery, and outlines the graceful artistic conception of the deep courtyard. Seiko's fabric is not only the evolution of the long history, but also the vivid portrayal of the strong industrial foundation. Today's Zhen Ze has gathered a large number of famous enterprises in Taihu, such as snow, silk cube, landscape silk, and so on, and is placed in the core area of Suzhou's existing silk industry chain. The local responsible person said that in recent years, the silk industry of Zhen Ze has developed rapidly, and nearly 200 silk enterprises have been entrenched. The number of Silk Enterprises above the town scale has reached 8, the annual sales growth of the industry has been maintained at about 20%, the annual output of silk has been 4 million, the national market share has reached 30%, and the sales volume has exceeded 1 billion 400 million yuan. A long string of data will not only highlight the prosperity of the local silk market, but also look forward to the new prospect of tomorrow's industrial development.


Similar to Zhen Ze, relying on the local industrial foundation, the three major textile industry plates of Shuyang covering yarn, smart knitting and special home textiles have been initially formed. In 2018, the sales revenue of the county's textile industry reached 12 billion yuan, an increase of 42.6% over the same period last year, achieving an industrial value-added tax of 320 million yuan, an increase of 10.9% over the same period last year. Among them, the intelligent Knitting Industrial Park in Shuyang fully embodies intelligence in the aspects of design, equipment, products, logistics and management, and has become the first "intelligent Knitting Industrial Park" in China.


Textile fabrics not only rely on a certain industrial foundation to achieve soaring, "comprehensive development and utilization of traditional raw materials, tap potential value, but also make more" rising stars "homeopathic. Xie Ming, for example, is a new Mstar Technology Ltd in Suzhou. With the innovative Ma Ma house design, the company applies the new products board, the whole indoor jute soft interior decoration, the mattress bed products, sofa screens and other household products to the living space. The style is uniform and simple and beautiful. It is a window for people to appreciate the development and transformation of the textile industry today.


In the face of the new fashion festival, Yu Binghua, director of the consumer goods industry department of the provincial industrial and commercial office, is filled with emotion: "with the increasing influence of Jiangsu international dress Festival, Jiangsu international garment Festival has become one of the most influential exhibitions recognized by China's textile and garment industry. It has played a great role in promoting the development of Jiangsu's textile and garment industry. It is believed that it will play a long-term and profound impact on Jiangsu's textile and garment industry as well as the whole economic development."