Opening A Clothing Store Is Really Not An Option.

Opening a beautiful clothing store is probably the dream of many beautiful fairies, but for the current brutal retail environment, just thinking about simply opening a shop, there are only two outcomes: lose money and close and shop.

There are some friends who open the women's clothing store. Most afraid is that when customers choose clothes, they often compare their prices with a certain electricity supplier, then turn around and turn to Ma Yun's father's arms.

Opening a clothing store is really not an open mind. From the feedback from friends, Xiaobian summed up 6 shop opening experiences. Let's have a look together.

1. identify your strengths.

First and foremost, what is the advantage of opening a clothing store?

If we are old drivers with retail experience, the experience and train of thought is the soft power we run in stores. If there is no relevant experience, do we have the relevant professional knowledge in the clothing industry?

If we do not have relevant professional knowledge, do we have reliable source of goods that can be continuously provided, and whether the price has the relative advantage of the same industry?

If these are not available, the full blood can not support a shop. You need to think it over.

When you analyze your strengths, we can go on and look at them.

2. precise positioning for customers

At present, the classification of customers can start from age, occupation, income, educational background, preferences and so on. The portrait of users must be clear.

A chestnut, "five beauty" in "Ode to joy" represents different customer attributes.

She is a typical urban elite working woman, a leading luxury luxury suit.

Bai Fu Mei is the most fashionable style of all kinds of big names. If you are rich and capricious, you have to wear the most expensive.

Fan Da Jie has no money and needs for a high life style.

Guan Guan is to take the fresh style of minority literature and art.

What about small earthworms? You can search thousands of pieces.

With clear customer orientation, the location, decoration style and style of the shop are basically determined.

3. consider location and area.

According to the customer's positioning and shopping habits, we should conduct a full investigation before opening the store.

1. What is the environment around the shop?

2. Is the traffic condition convenient?

(3) is the surrounding facilities advantageous to the shops?

(4) to serve the population of the region;

The income level of target customers.

Xiaobian had a embarrassing situation when she selected a place for a friend: she put her own women's clothing store on a men's walking street. Her reason was that a female customer bought her clothes with her husband or boyfriend and wanted to buy some clothes for himself. There happened to be a women's clothing store.

But it turned out that it was originally wishful thinking. Because customers who buy Women's clothing are more willing to go directly to the women's wear area, where they can save time and cost, or three goods.

More importantly, although pedestrian traffic is relatively large, but because the road near her shop is a one-way street, parking is not convenient, getting off and getting off is inconvenient, and people flow from one end to the other. It's still a mistake.

In addition to site selection, the size of shops is also a factor to consider.

The cost of input: the ratio of rent to housing is the largest. The area is too big, the cost is too high, the sales pressure will be very big, the area is too small, the goods have no space to put, also cannot satisfy the demand.

Structure of goods: the overall size of shops is relatively large. The shops with relatively concentrated categories can be slightly smaller.

Objective factors: maybe there are not many rooms to choose in the selected business circle, which can only adapt to objective factors.

The good rings of position are relative rather than absolute. Whether the business is good or bad depends not only on the location of the store, but also closely related to store operation and service image. Opening a shop is not a matter of feeling ok.

4. planning store image and display design

I don't know if your fairies have such an experience. When we go to those high-end clothing stores, we actually do not even have the courage to bargain. This is the psychological impact of store images on customers.

According to the location of the shop, the decoration plan is determined, and the shadow of visual merchandising is added in the process of store design.

For example, in order to make shops not monotonous, we can let the window design have some ingenious changes, showing periodic changes. There are also selection of display props. We can try to use some tonal green plants or other interesting display props.

In terms of lighting, different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If all of them are cold light, though the shop is bright, the clothes will not look soft enough. Therefore, it is necessary to add warm lamps to neutralize the feeling of being pale, and the clothes that are irradiated are more moving.

In addition, a good display design is needed in the shops, shelves, models, fitting rooms and rest areas.

5. shopping guide recruitment and training

In addition to the above 4 key points, a good shopping guide will bring you a lot of lists.

As the saying goes, "three products, seven points sales", shopping guide plays a decisive role in the sales of stores. It can even be said that the strength of shopping guide sales ability directly affects whether the products are sold well.

Therefore, for the new recruits, we should carry out comprehensive training before the formal recruitment, including the selling points of colors, fabrics and popular details, and the training of sales skills and sales skills to ensure the professionalism of the whole store.

In addition, before recruiting and selling, the relevant management system and sales commission system must be established and perfected, especially the complete promotion mechanism. A good promotion mechanism can well mobilize the enthusiasm of the staff and make the product sell more efficiently.

6. learn how to allocate funds.

In fact, any industry has to mention the topic of money, especially in its own clothing store. If there is enough money, you can find a better store, and the chances of success are greater.

Xiaobian often sees a desperate friend who smashed all his savings, and seldom opened a shop despite opposition from his family and friends. Because in the process of opening shop, still need a lot of money turnover.

Some shops are too pressed for goods, no cash in stock, no turnover, and they go bankrupt. It is better not to open shops easily without sufficient funds.

If you insist on opening up, the novice should not spend too much money on decorating, but control the cost of opening a shop and choose a small and beautiful shop.

Here, another friend of Xiaobian has a unique experience - prepare a budget book. From the clothing store rental, decoration, purchase, display, how much daily sales, profits and so on, are meticulously carefully recorded.

Every once in a while, we will seriously check, and there will always be unexpected gains. For example, through account books, in addition to knowing the flow of funds, it can be seen through analysis of what is not done well before, so as to adjust and improve.

Opening a women's clothing shop is simple and simple, and it's difficult to tell. For a novice white, it is very important for us to know these things ahead of time. If we are prepared well enough, we can stand out in the fierce competition.