Tmall'S "Double 11" Business Volume Is 268 Billion 400 Million Yuan. Clothing Brand Continues To Be Hot This Year.

The new consumption era is coming! 268 billion 400 million, in 2019, Tmall double 11 total turnover broke record again!

New consumer spending broke out this year in Tmall's double 11, becoming the main theme of this global business Olympics. This year, through Taobao App, Tmall App and other users participated in double 11 more than 500 million, an increase of 100 million over last year's double 11. The new supply represented by new products, new brands, overseas imports and good source goods can effectively stimulate new consumption. At the same time, Tmall's flagship store 2, Taobao live broadcast, voice shopping and other new consumer scenarios have been widely applied, pushing the effectiveness of social synergy to a new level. The new consumption in the digital age is injecting new kinetic energy into the high quality development of China's economy.

Internet expert bag ran said, for this year's "double 11", the so-called GMV, that is, the total commodity trading volume, I still keep optimistic expectations. Perhaps a single platform, such as Taobao or Tmall, may not increase significantly in GMV. But let us not forget that the seemingly seemingly stable electricity supplier pattern has emerged with the advent of many spells, as well as the new branches of the older generation of vip.com. When I add up, I think there is a distinct increase over last year. According to the data released by the National Bureau of statistics in November 3rd, the total sales volume of social retail sales increased by less than 10%, but the growth rate of retail sales of consumer goods in e-commerce remained at 23%, indicating that this is still a powerful driving force for stimulating consumption and supporting China's economy.

This is the Eleventh "double 11". What's the difference between this year's "double 11"?

As the Tmall double 11 war ended in 2019, the major brands also showed a double eleven record. In this year's double eleven consumer data, clothing and apparel as one of the consumer goods must be lost. The performance continues to be hot: UNIQLO breaks the 500 million speed record with 16 minute sales, and breaks the new speed record again. Metersbonwe's whole brand, the whole channel 2 hours break through 420 million, the Semir electricity supplier channel sales volume 6:36 breaks 1 billion......

Others, such as Lining, Anta, Taiping bird and other clothing brands, have also launched the "double 11" battlefield bulletin on the official micro scale.

Women's wear

4 minutes and 02 seconds, the entire brand of Taiping bird group is over 100 million. Taiping bird eleventh double 11 again ushered in a new peak.

1 hours and 09 minutes, Eve's brand turnover exceeded 200 million, 7 hours earlier than last year. Eve's brand sold 200 million at 1:42, 11 hours ahead of last year.

As an Amoy brand, the sales volume of double eleven Korean clothing homes has exceeded one hundred million mark this year, 01 minutes and 55 minutes. Because this is a brand that concerns consumers, it can naturally get consumers' favor. This year, the booking number of Han Du Yi house has been more than 2018 for 4 minutes in the first eleven days before the pre-sale.

Up to 8:56 this morning, LILY business fashion 2019 Tmall double 11 shipments broke 100 million. LILY business fashion shows the characteristics of new women in fashion, and shows the contemporary women's self assertion and unique color in a modern and modern manner.

Data show that as of 10:53, the sales of fashionable clothing exceeded 1 billion yuan. In order to prevent the expansion of offline stores too fast, the fashionable fashion shop brakes on the shop rhythm, banning sales of the shop is not optimistic, to O2O mode force.

Men's wear

The performance of mousse group is only 4 minutes and 36 seconds. The GXG brand has broken 100 million in 7 minutes and 36 seconds at double eleven.

Pacific bird's men's wear is up to 14 minutes and 13 seconds, and Pacific bird's men wear 100 million.

As of 09 hours and 10 points, the sales volume of Li Lang exceeded 100 million yuan, and the single store of Lee Lang has exceeded 92 million 180 thousand.

Since 0 o'clock in November 11th, Tmall's Roman store has gained 43 million sales in 1 hours.

motion

Lining double eleven opening 1 hours 30 minutes, Tmall Lining flagship store sales broken 300 million. Lining launched the original trend single product, from clothing, shoes, accessories show a new design style, for young people to design new functional products, highlighting the contemporary young people's personality and style.

2019 double 11 opening 1 hours 21 minutes, Anta brand sales one billion. This year, double eleven Anta played a different style, started the weather station No. 11.11, and joined hands with Chen Feiyu to play the flagship store of Anta Tmall, and broadcast the news in real time.

Nike, the world famous sports brand, spent 1 minutes and 45 seconds, breaking 1 points at 1 hours and 29 minutes. Since its participation in Tmall double 11 activities, Nike has continued to benefit from e-commerce and digital marketing. Nike's official website has also opened up to half off, discount and discount activities, and joined the double eleven Carnival shopping force.

The current sales volume of double eleven 360 degree is 81 million 130 thousand. Compared with 56 seconds last year, the turnover of sports outdoor industry was broken by 100 million. After 5 minutes, the turnover of shoe industry also reached 100 million.

XTEP double 11# points burn instantly, 28 minutes full net break 100 million, 1 hours 58 points XTEP children over the whole day last year!

Leisure time

2019 Tmall double 11, UNIQLO used 16 minute turnover to break through 500 million, the fastest speed in history, and become the leader of Tmall online clothing brand.

Metersbonwe's 2 hour total channel sales exceeded 420 million. The hot brand top5 is divided into other down garments, sweaters, sweaters, jeans and casual pants.

As of 9:59, Semir electricity supplier sales exceeded 1 billion 100 million yuan. Semir took part in double eleven activities in seventh years, breaking 3 times and 51 seconds, breaking 200 million for 10 minutes and 07 seconds, 49 minutes 48 seconds, breaking 500 million, and breaking the 1 billion yuan mark at 6:36.

Up to 0 hours and 78 minutes, Bosideng sales of 72 countries in the world exceeded 414 million, exceeding the total sales volume of last year.

In the past 24 hours, Tmall double 11 has constantly refreshed its own record, showing the great momentum of new consumption and the leading role of Alibaba's business operation system in China's business transformation.

(part of the source: e-commerce release, CCTV finance, China service network, network, global textile network consolidation, please indicate the source)