What Can Lining Bring To Huachen?

It is no longer a novelty to start a sports brand with entertainment stars, even though it is far more than ten to 20 years ago. But there is always a subtle relationship between sports brand and entertainment stars. There are two conflicting domains in sports and entertainment. When a sports brand makes entertainment stars a spokesperson, its risks and unpredictability are far greater than that of finding an athlete as spokesperson. The industry environment of entertainment stars has also greatly increased the risk.
Today, the Lining brand announced the signing of the new generation of power school singer Hua Chenyu, who became the spokesman for Lining sports fashion products. Although this is not the first time that Lining signed an entertainment star, but in view of Hua Chenyu's popularity and popularity, the signing has attracted a lot of attention. In fact, a friend who has a heart can find that Hua Chen Yu, as soon as he was on the stage of "singer" on the stage, frequently laid foot on the stage of Lining's sports shoes.
As we all know, Lining brand through several fashion week show, in recent years, both performance and word of mouth, have done enough good, why should join hands in this juncture Huachen Yu? What can Huachen Yu bring to Lining brand? Today we are going to talk to you about this topic.
Let consumers grasp the product line positioning of "Lining movement fashion" faster.
In fact, since the creation of the "Lining movement fashion" product line, many people are uncertain about the location and difference between it and the main line of Lining, but more than two words of "fashion". Lining's tide feeder? Or fashion week? In fact, it is not, compared to the pure movement route of Lining brand, the "Lining sports fashion" product line focuses more on creating the concept of Chinese original movement trend, while Hua Chenyu's "creativity" and "youthful feeling" identity tag do coincide with the idea of "Lining movement" product line. Therefore, signing Huachen Yu can enable consumers to grasp the accurate positioning of the brand quickly, deepen the impression of consumers on the brand, and make the "Lining sports fashion" product line higher on the brand level.
Attracting more millennial generation with high spending power
From the national champion of happy men's voice to the first nest of the nest after 90, and then to the single title, the first title of the whole network digital single sales volume. Hua Chenyu's millennial consumer group, which is driven by the "rice circle culture" in the new era, has endless possibilities for idol related products and its peripheral consumption power. Secondly, according to the authoritative survey agency, the millennial generation of Chinese consumers will dominate the consumption pattern of China and even the whole world in the past 10 years, and the millennials themselves will actively seek to upgrade their consumption. The consumption consciousness with avant-garde, trendy and fresh pursuit is consistent with the product positioning of the "Lining sports fashion" product line. Therefore, the fans attracted by Hua Chenyu have a very high coincidence with the consumer portrait of the "Lining sports fashion" product line. This is also a major factor for Lining brand to find Hua Chenyu as spokesperson.
　 Prepare for the next layout of Lining sports fashion ahead of schedule.
Back to the beginning of the topic, the relationship between sports brand and entertainment stars is changing. Nowadays, there is a "complementary" relationship between sports brands and entertainment stars. Sports brands need the impetus of entertainment stars. "Breaking the circle" attracts more consumers of the millennial generation. Entertainment stars also hope to create a more diversified positioning for themselves through the wave of the trend culture. Looking at the "top brothers" of the sports shoes industry in the top of Pyramid, all of them are entertainment stars background. Therefore, under the background of this era, the next layout of "Lining sports fashion" may also combine the influence of entertainment stars to create related products or series. And the signing of Hua Chen Yu is probably a good opportunity for Lining sports fashion to move closer to this direction again.
In fact, in the special period of the year 2020, every individual and brand is facing a major test, that is, the tide is receding. Only the truly powerful individuals can withstand this wave of test and continue to develop. What is interesting is that in 2020, it happened to be the 30th anniversary of Lining's brand. In this special "30 years' stand", we will take the lead in the "heterogeneous category" and continue to expand our sports fashion layout. I believe: everything is possible for Lining's future.